Homegrown Connect: Health Coverage Rooted in South Carolina

A new health plan from BlueCross BlueShield of South Carolina and South Carolina Farm Bureau

South Carolina farmers work each day to provide for families and strengthen communities across our state. Now, BlueCross BlueShield of South Carolina and South Carolina Farm Bureau are coming together to offer a new health coverage option designed with Farm Bureau members in mind: Homegrown Connect.

Homegrown Connect is an Affordable Care Act (ACA) health plan available to individuals and families under age 65, with coverage beginning January 1, 2027. The plan reflects a shared commitment to serving South Carolinians through trusted local relationships and health coverage designed for the communities we call home.

This collaboration brings together two organizations with deep roots in South Carolina. Farm Bureau members can work with local Farm Bureau Insurance® agents who understand their communities, backed by BlueCross' decades of experience serving the health coverage needs of individuals and families across the state.

More Than Health Coverage

Homegrown Connect provides coverage and resources to support members' health wherever they live and work in South Carolina. Plan benefits include:

• Access to a statewide network of hospitals and doctors across South Carolina.
• Coverage for preventive care services, including eligible routine checkups, screenings and immunizations that can help members stay healthy.
• Pharmacy coverage helps members access covered prescription medications.
• Blue Rewards, a program that gives eligible members opportunities to earn wellness dollars by taking steps toward better health.
• Blue CareOnDemandSM Powered by MD Live, offering convenient telehealth visits with participating providers from home or on the go.
• Blue365®, featuring daily deals and discounts on health and wellness products and services.

Together, these programs and services offer Homegrown Connect members added convenience, value and support beyond the doctor's office.

Open Enrollment Is Underway

If you are reviewing your health coverage for the year ahead, now is the time to explore your options. During Open Enrollment, a local Farm Bureau Insurance agent can explain Homegrown Connect, answer your questions and help you decide whether the plan meets your needs.

Before meeting with an agent, make a list of your preferred doctors, current prescriptions and anticipated health care needs. Your agent can help you review the plan's network, benefits and costs so you can make an informed coverage decision for 2027.

Visit your local Farm Bureau Insurance agent to learn more about Homegrown Connect and coverage beginning January 1, 2027. Find an office near you at www.SCFBIns.com.