YUM! Brands Inc.
02/23/2026 | Press release | Archived content
QSR Magazine: Taco Bell North America President Meg Farren on Growth, Innovation, and What Comes Next
Image provided by Taco Bell
In a new QSR Magazine feature, Taco Bell North America President Meg Farren reflects on her first year leading the brand, sharing how a listening tour across the system shaped her approach to leadership, culture and growth.
From operating "like an $18 billion startup" to driving 7% same-store sales growth in Q4, Meg highlights the power of franchisee partnership, relentless innovation (hello, Luxe Box and $3 Value Menu) and a culture rooted in trust, recognition, and healthy dissatisfaction with the status quo.
As Taco Bell sets its sights on $3M AUVs and 10,000 North American restaurants, Meg makes it clear: performance and culture go hand in hand.
Read the full interview in QSR Magazine to hear what's next.
YUM! Brands Inc. published this content on February 23, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on March 11, 2026 at 12:29 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]