Three more CMOs to speak at WFA Global Marketer Conference in Stockholm

A raft of new speakers has been named for the conference stage in Stockholm, further enhancing the opportunities that delegates will have to learn from the latest marketing thinking.

Organised in partnership with the Swedish Advertisers Association, Sveriges Annonsörer, the event will bring together senior marketers from across the globe in one of Europe's most dynamic cities.

Gülen Bengi, the Lead Global Chief Marketing Officer at Mars Inc. and Global Chief Growth Officer at Mars Snacking is the latest CMO to be confirmed.

She joins Patrik Hansson, Global Chief Marketing Officer at one of the world's biggest dairy companies Arla Foods, who will talk about how the company has rebuilt its marketing capabilities from the inside out and brought creative and media closer to the business in pursuit of success for 'Dairy 2.0'.

Alberto Hernandez, Chief Growth Officer at consumer healthcare company brand Opella, which is based in France but operates in more than 100 countries, will talk about the role that sustainable marketing plays in creating value.

They join Professor Andrew Stephen AM, L'Oréal Professor of Marketing, Deputy Dean for Faculty and Research, Head of the Oxford Future of Marketing Initiative, Saïd Business School, University of Oxford, on new technologies in marketing, and marketing effectiveness.

"I'm delighted to welcome Gülen, Patrick, Alberto and Andrew to our world-class speaker line up; eclectic voices bringing their own experience and insight into how the audience can leave inspired to drive change and growth across their organisations," said Stephan Loerke, WFA CEO.

They will be joined on stage by a host of other industry luminaries. Other speakers who have already been announced include Taide Guajardo, Chief Brand Officer Europe, P&G, Preeti Srivastav, Group Head of Sustainability, Asahi, Rob Mayhew, adland's favourite social media star and award-winning content creator, Isabel Perry, Global EVP of Strategy at DEPT, and Andrew Tindall, Chief Growth Officer at System1.

The list of speakers for the WFA's Forum events, which take place on the 21st and 22nd April can be seen here.

Your place is already covered

Access to events during Global Marketer Week is complimentary for WFA members, who can also benefit from special accommodation rates at a number of partner hotels in Stockholm. Book your stay here.

Joining us from outside the WFA network? Non-members can register for the Global Marketer Conference here.