Torani Tastes 67% Incremental Sales Lift with Instacart Ads

Established in San Francisco's North Beach neighborhood in 1925, Torani put Italian sodas on the U.S. map in the 1920s and created the world's first flavored latte in the 1980s. From the beginning, they've used only the best ingredients, like natural flavors and pure cane sugar, to craft flavors that are vibrant and delicious. Enjoyed in cafes, restaurants, and home kitchens for nearly 100 years, Torani strives to inspire and lead flavor innovation globally while remaining a family-owned Bay Area business.

Torani began advertising on Instacart in 2021 as grocery shopping trips shifted online. Instacart also provided a streamlined solution to reach consumers shopping not only at national grocers, but regional and local favorites as well.

"Partnering with Instacart has been part of our last-mile strategy for years now and a great way to capitalize on omnichannel growth," said Ailinh Hoang-Kim, Sr. Director of Marketing, Retail & Consumer Experience, Torani. "Working with Instacart means we have one streamlined place to manage and invest in our ad campaigns - versus working with several emerging retail media networks. Instacart is a great partner and we've seen the strongest ROAS results with their advertising offering."

With effective advertising campaigns on Instacart highlighting their great products, Torani has achieved noteworthy success - their most recent study determined their ads generated a 67% incremental sales lift and $2.98 incremental ROAS on Instacart.

"In 2025 we will be celebrating being 100 years young. We look forward to continuing to flavor our customers' drinks whether it's coffee, tea, water, mocktails and more," said Ailinh Hoang-Kim. "And of course being available wherever they shop."

In practice and life beyond the bottle, Torani is a certified B Corp that believes businesses should create more opportunity. They're dedicated to helping all the people, partners, and communities they touch thrive. Learn more at torani.com.