Milwaukee Brewers™ and Associated Bank Announce Enhanced Benefits for Brewers™ Checking Customers

MILWAUKEE - March 5, 2026 - (NYSE: ASB) Associated Banc-Corp (NYSE: ASB) ("Associated") and the Milwaukee Brewers™ today announced a five-year partnership extension, focusing on a strategic expansion of the Brewers™ Checking benefits package that delivers immediate cost-savings and exclusive access to its cardholders.

For this next phase of partnership, the focus is on enhancing the fan experience through significant increases in year-round discounts and game-day accessibility at American Family Field™. A longstanding part of Wisconsin's sports landscape since 2006, this expanded partnership reflects both organizations' commitment to the communities they serve.

"For twenty years, our partnership with the Brewers has been rooted in our shared love for the Milwaukee community," said Bryan J. Carson, executive vice president and chief product and marketing officer, Associated Bank. "With this renewal, we wanted to go bigger for the fans. By doubling the Brewers Team Store discount and offering half-off tickets to nearly every home game, we're making it more affordable for Brewers Checking customers to cheer on the Crew."

New and Enhanced Benefits for Brewers Checking Customers:

• Doubled Team Store Savings: Brewers™ Checking cardholders will now receive a 20% discount year-round at the Brewers Team Store™, doubling the previous 10% benefit.
• Expanded Ticket Discounts: Brewers™ Checking cardholders will now have access to significant savings of up to 50% on tickets for nearly all regular-season home games throughout the 2026 season.
• Continued Exclusive Perks: Customers will maintain their VIP access, including expedited entry through the Associated Bank Express Entry at all Brewers home games, exclusive presale opportunities for select concert events at American Family Field, as well as discounts on the 5K & 10K Famous Racing Sausages Run/Walk and Brewers Baseball Academy.

"Our focus remains on delivering a premier banking experience that reaches well beyond the branch and into the lifestyle of our customers," added Carson. "As a leading

Midwest financial institution with deep Wisconsin root, we are proud to extend this 20-year relationship and offer these industry-leading benefits to our fans."

"Associated Bank has been a valued partner of the Brewers for two decades, and this renewal reflects the continued strength of that relationship," said Brewers President - Business Operations Rick Schlesinger. "By expanding these benefits, we're delivering greater value, improved access to games and exclusive experiences that enhance how fans engage with the team."

For more information about Brewers™ Checking and to open an account, visit AssociatedBank.com/Brewers or contact your local Associated Bank branch.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $45 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota, and Missouri. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.