CMG-TV Orlando Unveils MagicTV 27

CMG-TV Orlando Unveils MagicTV 27

Home of the Orlando Magic rebranded from WRDQ

ORLANDO, Fla. (September 21, 2026) - Cox Media Group-Orlando today announced that WRDQ-TV 27 will officially rebrand as MagicTV 27 beginning next week, marking a major milestone in the station group's growing investment in local sports and community-focused programming.

The rebrand transforms MagicTV 27 into a destination for live local sports, family-friendly entertainment, and the market leading Channel 9 Eyewitness News. This brand unveiling follows CMG Orlando's recently announced multi-year agreement with the Orlando Magic, which made WRDQ-TV 27 and WFTV Channel 9 the team's exclusive broadcast partner. The agreement makes the Magic's regular season games accessible to all fans throughout Central Florida.

"MagicTV 27 represents much more than a new name," said Darren Moore, Senior Vice President and General Manager of CMG Orlando TV. "It reflects our commitment to delivering premium sports and entertainment programming that is accessible to everyone. By creating a brand closely aligned with one of Central Florida's most beloved franchises, we're building a destination that serves enthusiastic fans, viewers, and advertisers alike."

MagicTV 27 will feature:

• 77 Orlando Magic regular-season games this season
• Live home games featuring the Osceola Magic, the Orlando Magic's NBA G League affiliate
• Live home games featuring the Orlando Solar Bears, the Tampa Bay Lighting's minor ECHL affiliate team
• Eyewitness News programming weekdays from 4:30 a.m. to 7:00 a.m. and nightly at 10:00 p.m.
• Popular syndicated entertainment programming, including Family Feud, hosted by Steve Harvey

All MagicTV 27 programming will continue to be available free over-the-air and through cable, satellite, streaming MVPDs, and other distribution platforms that currently carry the station.

The launch of MagicTV 27 strengthens CMG Orlando's position as a leader in free local sports broadcasting and builds on the station group's longstanding commitment to serving Central Florida viewers with compelling local content. The station joins WFTV Channel 9 in delivering an expanding lineup of sports programming that connects fans with the teams and stories they care about most.

"Central Florida is a passionate sports market, and MagicTV 27 gives us a powerful platform to bring fans closer to their teams than ever before," Moore added. "Whether it's Orlando Magic basketball, Solar Bears hockey, Osceola Magic games, local news, or great entertainment programming, MagicTV 27 will deliver content that matters to our community every day."

The MagicTV 27 brand will officially debut today with updated on-air graphics, promotional campaigns, digital platforms, and community outreach initiatives rolling out across the market.