Samba TV Inc.

10/26/2022 | Press release | Archived content

ACUVUE® Leverages Samba TV's Proprietary Data & Identity Graph to Drive Precise Targeting & Measurement

/ STRATEGY

Leveraging Samba TV's proprietary ACR data and Identity Graph, ACUVUE® was able to identify and target audiences based on their viewership habits. This includes retargeting households exposed to competitors' linear TV campaigns, 25 to 40-year-old fitness enthusiasts, and viewers of SVOD services across all of their digital devices.

01.

Proprietary Tech Stack

Samba owns our own ACR, identity graph, and panel which help ensure measurement accuracy for ACUVUE® due to minimal data loss and accurate frequency counting across devices.

02.

Identity Accuracy

Samba's identity graph powers deduplicated omniscreen measurement for ACUVUE®, including identifying which digital devices belong to an individual with 90%+ accuracy.

03.

First Party Data

Samba uses ACR-only data that captures all content on screens, including streaming, to power measurement panels that are normalized to have between a .00003% and .01% demo delta compared to U.S. census.

/ RESULTS

The partnership, in conjunction with market research firm On Device Research (ODR), enabled ACUVUE® to measure a range of full-funnel KPIs ranging from brand awareness, brand consideration, and purchase intent, to emotional engagement, message conveyance, and consumer reaction.