Roku Unveils “Roklue,” an All-New Interactive Way to Find Your Next Watch

The new on-platform experience ties gameplay to major cultural moments, beginning with a special awards-season edition

SAN JOSE, Calif. - March 5, 2026 - Roku streamers will soon be able to dive into pop culture in a fresh, innovative way with "Roklue," a new on-platform game designed to immerse users in the culture of the moment and help them discover new entertainment. Accessible via the Roku Home Screen, each "Roklue" experience tests players on the movies and TV shows that everyone is talking about, as well as the beloved favorites they want to watch again and again. Through this creative interactive experience, Roku users will be able to discover titles in an engaging, unique, and seamless way, with all of Roku's content at their fingertips.

The inaugural experience, "Roklue: Awards Season," will be available on March 7 and features clues inspired by Hollywood's biggest award show moments and celebrated films. Anyone can join the fun by clicking in from the Home Screen, with no downloads or complex setup required. "Roklue" will evolve throughout the year with editions tied to other major cultural moments.

"At Roku, we're creating experiences you can't get anywhere else - streaming that is interactive, fun, and powered by the full breadth of content on the platform," said Lisa Holme, Head of Content, Roku Media. "Roklue will connect streamers to shows and movies in a way that makes discovery feel less like work and more like play."

The launch of Roklue underscores Roku's continued investment in engagement-driven experiences, building on the momentum of the recently introduced "Live from Roku City," an initiative that transforms the iconic screensaver into a dynamic stage for original programming. Past iterations include Demi Lovato's headline performance and a celebration of "Wicked: For Good" launched earlier this year.

"Roklue: Awards Season" is produced by B17 Entertainment, a part of Sony Pictures Television. Brien Meagher, Rhett Bachner, and Chris Lesinski serve as executive producers. Chris Lesinski serves as showrunner.

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

Roku U.S. Media Contacts

Nicole Wilcox

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Sophia Economou

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