Introducing a new edition of CMO Insider, Creator Brief

Business Insider is launching Creator Brief, a new weekly edition to the CMO Insider franchise that will bring audiences smart, candid reporting on the future of influencer marketing and the creator economy.

Written by Senior Media Correspondent Lucia Moses, with regular contributions from Media Correspondent Dan Whateley and Senior Media Reporter Sydney Bradley, Creator Brief will offer exclusive reporting and insightful analysis about the forces shaping the industry. Every Friday, the team will break down the most consequential creator economy trends while Lara O'Reilly digs into the key decisions facing CMOs and delivers the scoops they need to get ahead each Wednesday.

"We've scooped MrBeast's ambitions, revealed OpenAI's influencer playbook, and broken down YouTube and TikTok's creator offenses," Lucia said. "Look for more analysis, scoops, and data points to keep you up to speed in a space that's changing by the minute."

CMO Insider is a twice-weekly guide to the people, power shifts, and key trends shaping marketing and the creator economy. Led by Lara O'Reilly and Lucia Moses, and featuring reporting from Business Insider's industry-leading journalists, CMO Insider delivers exclusive scoops, sharp analysis, and insider perspectives about advertising, marketing, adtech, Big Tech, social platforms, and creators.

Sign up to start receiving Creator Brief in your inbox every Friday starting October 9.

Creator Brief joins a growing lineup of Business Insider newsletters, including First Trade, AI Insider (formerly Tech Memo), CMO Insider, and Small Business Insider.