New Balance Expands Reconsidered Resale Platform to Include Apparel

New Balance Expands Reconsidered Resale Platform to Include Apparel

New Balance broadens Reconsidered to offer apparel, accelerating product circulation after two successful years with footwear

MARCH 11, 2026 - New Balance today announced it is expanding Reconsidered, the brand's resale program, to now include apparel, building on strong customer response and momentum as the platform marks its two-year anniversary.

Since launching, Reconsidered has helped to recirculate more than 100,000 pairs of New Balance shoes as the program has continued to grow tremendously since its launch.

"Reconsidered has been an impactful platform for New Balance consumers to access popular, like-new or gently worn styles while helping to extend the life of our footwear," said Tracy Knauer, Vice President of North America Marketing and DTC. "We've seen an influx of new customers come to us through Reconsidered, so we're excited to continue offering them even more options through our expansion into the apparel category."

With the addition of apparel, Reconsidered now offers a wider selection of items for resale. Shoppers can purchase pre-owned New Balance footwear, as well as footwear and apparel from consumer returns with cosmetic imperfections that cannot be sold as new-all of which have been cleaned and inspected. Customers can also trade in gently worn New Balance shoes by mail or at more than 100 retail locations and receive a voucher for accepted items toward their next purchase on NewBalance.com or at participating U.S. New Balance retail locations. Apparel is not currently available for trade-in.

The New Balance Reconsidered resale experience is powered by Archive, a leading platform for branded resale. Cleaning, fulfillment, and warehousing are made possible by Tersus Solutions.

"With Reconsidered seeing strong engagement and continued growth, New Balance expanding into apparel is a natural next step," said Emily Gittins, CEO of Archive. "We're proud to work with a brand that's investing for the long term, building systems to help keep products in circulation at scale and proving that resale can be core to how a modern brand operates."

To learn more, visit: www.newbalancereconsidered.com/

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance's U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.

About Archive

Archive is a technology platform that powers profitable resale businesses for brands and retailers. The company works with leading global brands-including The North Face, Lululemon, Peloton, and New Balance-to launch and scale innovative circular business models that keep products out of landfill, while simultaneously bringing in a significant new revenue stream, building customer loyalty, and driving customer acquisition. Archive was founded in 2021 by Emily Gittins and Ryan Rowe, and was named one of Fast Company's Most Innovative Companies in Retail in 2024. Learn more at Archiveresale.com.