The ARTEMIS INTELLIGENCE® Advantage: Smarter Marketing Strategies with AI| Member News

Any business knows just how big of an impact generative AI has made on marketing and virtually every other industry worldwide. It's only set to grow further, yet a surprising number of companies have been cautious in how and when they use it. AI has incredible potential to understand and learn tasks at a pace that far exceeds what we're capable of, but knowing how to use this ethically and efficiently is the key to success.

At Artemis Marketing, we're at the forefront of this shift with our AI-driven marketing approach, ARTEMIS INTELLIGENCE®, designed to help local businesses compete smarter, not harder.

The importance of online visibility

Online visibility may be an essential component of running a business today, but it's also never been more difficult to be seen, with so many companies competing for those top spots in the search results. Whether it's showing up in local search results, capturing customer attention on mobile, or converting clicks into foot traffic, being easily discoverable is crucial to growth and survival.

Many businesses lack the time, budget, or technical expertise to develop and implement comprehensive SEO strategies. What's more, the constant evolution of search algorithms makes it even harder to keep pace.

But while it was once only large companies that could afford advanced data analytics and tailored optimisation tools, AI is now liberating these capabilities. SMEs can now tap into smarter marketing strategies - something that ARTEMIS INTELLIGENCE® is making simpler and more effective.

What is ARTEMIS INTELLIGENCE® and how does it work?

Justin Aldridge, our Research and Technical Director, explains,

"At Artemis, what our focus on AI is, and what ARTEMIS INTELLIGENCE® is all about, is making sure we understand how LLMs (Large Language Models) work within search, what signals they're looking for and what they reward in terms of engagement, usability and what is a good search experience".

By harnessing artificial intelligence to optimise content for search engines, analyse competitors, and-most importantly-ensure that AI tools are fed with the right data, we can produce results that matter. It's not just about automation.

The focus is on delivering results through smart, data-backed decision-making that helps clients rank well. Through live testing and data-led experiments, we're exploring how LLMs interpret content, the signals they reward with higher rankings, and how we can feed AI with the right information to help our clients rank well.

Search is changing and including keywords in your content is no longer enough. We're researching how we can optimise for Answer Engine Optimisationand deliver true search experiences that ensure our clients' content is relevant and visible.

Unlike generic marketing platforms, ARTEMIS INTELLIGENCE® is designed to deliver measurable outcomes tailored to the unique needs of local businesses. From enhanced local visibility and precise customer targeting to saving time and stretching limited marketing budgets further, this AI-led approach empowers businesses to stay ahead in a fast-changing industry. It's a combination of AI and human interpretation that helps clients rise in rankings, engage the right audiences, and outdo the competition.