AAAA - American Association of Advertising Agencies
09/16/2024 | Press release | Archived content
MAGNA Advertising Forecasts
Political and Olympic Advertising Boost a Strong US Ad Market
MAGNA's latest predictions reveal that U.S. non-cyclical ad spend will grow by 8.9% this year. Total media owners ad revenues will increase by +11.4% to reach $377 billion this year due to an expected $10 billion in incremental ad revenues from the presidential cycle and summer Olympics.
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