Warner Bros Discovery Inc.

06/19/2026 | Press release | Distributed by Public on 06/19/2026 06:42

HBO Max to Launch New Advertising Format, ‘Moments’, Across International Territories, Giving Brands a New Way to Reach Premium, High-Value Audiences Through Context and Precision

  • New contextual advertising capability enables brands to align more precisely and effectively with the themes and moments HBO Max's premium audiences are engaged with

  • Moments will launch across European territories, including the UK, France, Germany, Italy, Spain, the Netherlands, the Nordics and LATAM, including Brazil and Mexico

London 19 June 2026 - HBO Max today announced that Moments, a new contextual advertising capability for advertisers, will launch across select international territories by the end of 2026. Developed to help brands connect more precisely and effectively with HBO Max's premium, high-value audiences, Moments enables advertisers to tailor their messaging to the themes, settings and on-screen context viewers are engaging with across the HBO Max portfolio, from a broad slate of tentpole titles, local originals and films coming to the platform across international territories.

Moments is powered by KERV.ai's advanced AI technology, which uses visual, audio, and contextual signals to identify relevant themes, sentiment and on-screen elements to bring brands closer to WBD's IP for deeper, story-driven connections at scale. Through curated 'Moments' such as Cooking, Fashion, Beauty, Luxury Goods, Fitness and Wellness the solution enables advertisers to reach audiences in environments that align more closely with their messaging across the HBO Max content portfolio.

  • Episodic-level precision: Helps advertisers reach viewers in contextually relevant episodes and moments, beyond endemic networks or titles alone.

  • Scalable distribution: Creates opportunities to connect with audiences across HBO Max's broad portfolio of premium franchises, brands and content.

  • Privacy-first design: Uses contextual signals rather than personal data to support a high-quality ad experience across streaming environments.

  • Brand suitability options: Gives advertisers more flexibility to align campaigns with relevant themes and avoid content areas that do not meet their brand goals.

With more than 25,000 moments identified across content on HBO Max, Moments gives advertisers more opportunities to align campaigns with what viewers are watching. In the U.S., the capability has already delivered a 19% lift in viewer engagement and a 13% lift in purchase intent, underscoring the value of contextually relevant ad placements.

"The launch of Moments across international territories builds on Warner Bros. Discovery's broader ambition to create smarter advertising opportunities rooted in the strength of its premium content and brands. At HBO Max, we want to help advertisers show up in ways that feel more relevant, more thoughtful and more effective," said Daniel Barnes, Head of Global Advertising Revenue, HBO Max. "Moments gives brands a powerful new way to align with the content viewers are already engaged with, while also supporting a better experience on the platform."

ENDS

About HBO Max

HBO Max is the premier global streaming platform from Warner Bros. Discovery that delivers the most unique and captivating stories, ranging from the highest quality in scripted programming, movies, documentaries, true crime, adult animation, and live sports. HBO Max is the destination for prestigious entertainment brands such as HBO, Warner Bros., Max Originals, DC, Harry Potter, as well as iconic shows like "Friends" and "The Big Bang Theory," all in one place.

Warner Bros Discovery Inc. published this content on June 19, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 19, 2026 at 12:42 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]