AT&T and Fanatics Announce Strategic Five-Year Partnership, with AT&T Named the “Official Connectivity Provider of the Fan”

AT&T customers and fans everywhere will have the ability to plus up their sports experiences and access through a new connected partnership

AT&T to become an Official Partner of Fanatics Fest NYC

Today, world-class connectivity company AT&T and global sports platform Fanatics announced an exclusive multi-year partnership, naming AT&T the "Official Connectivity Provider of the Fan."

Through this wide-ranging partnership, AT&T and Fanatics will combine their respective strengths to deliver new value for fans nationwide, unlocking special benefits for AT&T customers by tapping into Fanatics' expansive reach and cultural relevance.

The Fanatics ecosystem is comprised of more than 100 million fans and relationships with more than 5,000 athletes and celebrities, creating one of the largest relationship hubs in sports. Fanatics will leverage AT&T's fast, reliable network and enterprise expertise to extend its ability to deliver immersive, technology-forward experiences for sports fans across its platform nationwide. Powered by America's largest wireless network and the nation's best and fastest home internet, AT&T will help deliver those moments to fans wherever they are. In turn, AT&T customers will gain access to exclusive Fanatics experiences, rewards and opportunities.

The partnership creates new opportunities for both brands to deepen engagement and redefine how fans connect, while delivering added value for eligible AT&T customers. Highlights of the partnership include:

• Fanatics Fest NYC: AT&T will serve as an Official Partner of Fanatics Fest NYC, the World's #1 Fan Festival, which is returning to the Javits Center in July to bring together hundreds of athletes and celebrities, top leagues, leading sports brands, and a vibrant community of trading-card dealers to unite the best of the sports world under one roof.

• Elevated Loyalty Experiences: AT&T customers will get enhanced status with Fanatics ONE, Fanatics' enterprise-wide loyalty program that offers a unique selection of rewards, access to experiences and unforgettable events, and more. AT&T customers will also have additional opportunities to earn FanCash, the currency of sport which is redeemable across the Fanatics ecosystem.

• Media and Premium Sports Content: AT&T will deliver targeted category exclusive messaging across the Fanatics platform and integrate its brand throughout the company's expanding content & media portfolio.

• Enhanced Fan Moments: Fanatics and AT&T will host watch parties during premier sporting events, bringing together fans who live outside their teams' home markets for shared viewing experiences across the country.

"Today, the primary screen for so many fans is the one in their hands. That's why bringing AT&T and Fanatics together is a natural fit," said Erin Scarborough, Senior Vice President, Revenue Management & Commercialization, AT&T. "Sports have always been about connection, and Fanatics is a powerful partner because they understand the modern sports fan. By pairing their insights with our connectivity expertise, we can bring people closer to what they love and deliver meaningful value for both brands."

"At Fanatics, everything we do starts with the fan," said Tucker Kain, Chief Strategy Officer, Fanatics. "AT&T shares our belief in the power of connection, bringing fans closer to the teams, athletes, and sports moments they're passionate about, and to each other. This partnership provides an important avenue to help us deliver exclusive access, meaningful rewards and unforgettable moments to more fans."

Additional elements of the Fanatics and AT&T partnership will explore opportunities across retail integration, co-branded offerings, and enterprise collaboration. More information on how AT&T customers can access and redeem benefits, and when specific elements will be available, will be shared as the program comes to life.