08/28/2025 | Press release | Distributed by Public on 08/28/2025 08:40
WASHINGTON, D.C.- Americans are expected to wager an estimated $30 billion on the upcoming 2025 NFL season through legal U.S. sportsbooks, according to American Gaming Association (AGA) estimates. This represents an 8.5% increase over last season's revised estimated handle of $27.6 billion.
"This season, fans have more ways than ever to responsibly engage with the game they love. Legal sports betting enhances the fun and friendly competition that make NFL games and traditions even more special," said AGA President and CEO Bill Miller. "With strong consumer protections and a shared commitment to responsibility, the legal, regulated sports betting industry encourages all footballs fans to have a game plan before placing a bet and ensure their gameday experience - regardless of the outcome of a bet or the game - remains enjoyable."
As fans prepare for another season of NFL action, the AGA is reminding bettors to Have A Game Plan. Bet Responsibly.™ The national campaign remains central to encouraging responsible sports betting and promotes five key principles:
Since the U.S. Supreme Court's decision to overturn PASPA in 2018, 38 states and Washington, D.C. now offer consumers safe and regulated options to engage with their favorite sports. Americans' support for legal sports betting remains strong, with 75% of Americans supporting legal sports wagering in their home state, and 90% viewing sports betting as an acceptable form of entertainment.
For more information on responsible gaming, visit:
About the AGA's Methodology
This year's estimate is based on national handle growth to date in 2025 applied to last year's estimated NFL season total, along with football-specific reporting from select states used to calculate the share of wagers expected on professional football.
The estimate includes preseason games, futures booked as early as March, the playoffs, and Super Bowl LX (Feb. 2026).