SEMA SHOW 2025: A GLOBAL STAGE FOR IDEAS, PRODUCTS, AND PASSION

SEMA SHOW 2025: A GLOBAL STAGE FOR IDEAS, PRODUCTS, AND PASSION

-- From advanced propulsion to customization, the Show reflects the diversity and dynamism of car culture. --

DIAMOND BAR, Calif. (Nov. 13, 2025) - The 2025 SEMA Show wrapped up four dynamic days in Las Vegas, reinforcing its role as the automotive aftermarket's most influential business event. With more than 153,000 attendees from 140 countries and regions, 2,300 exhibiting brands - including 500 first-time exhibitors - and more than 2,500 members of the global media, the Show delivered a concentrated environment for innovation, collaboration, and growth. Its impact extends well beyond SEMA Week, serving not only as a center for international business, but also as the epicenter of automotive culture and lifestyle, connecting the aftermarket to millions of enthusiasts worldwide and fueling growing interest and demand for industry products.

Driving Global Business Forward

The SEMA Show serves as a dynamic crossroads for commerce and creativity, where the industry's top innovators and brands gather to define the future of automotive performance and personalization. This year spotlighted ingenuity and resilience, offering a launchpad for product debuts, strategic partnerships, and forward-looking insights.

"The SEMA Show is a global pop-up marketplace where business and culture intersect," said Tom Gattuso, SEMA Vice President of Events. "This year highlighted the industry's ability to adapt and innovate, from emerging propulsion technologies to next-generation customization trends. By connecting manufacturers, buyers, and enthusiasts in one dynamic environment - and extending the connection well beyond the Show itself - it continues to shape the future of automotive performance, personalization, and industry direction."

Innovation to Power the Future

Innovation ran through every hall and activation. A broad spectrum of propulsion technologies, from internal combustion and hybrids to hydrogen and battery-electric platforms, stood alongside advancements in materials, connectivity, and design. Between the Show floor and New Products Showcase, organized into 15 distinct product categories, thousands of new innovations debuted, underscoring the industry's relentless drive to evolve and push boundaries. The future of ADAS was also on display from market leaders introducing the latest tools and equipment to repair and modify vehicles, and conversations about the future were facilitated in in the new ADAS Showcase feature.

The Pinnacle of Personalization

The 2025 SEMA Battle of the Builders Presented by Mother's Polish celebrated the industry's most innovative custom builds. This year's category winners included Troy Trepanier's handcrafted 1936 Ford Roadster (Overall Champion), Tim Franklin's refined 1960 Porsche 356, Thomas Dickerson's standout 1967 Chevrolet C10, and Ron Jones' radically reimagined 1973 VW Thing, each setting new benchmarks for creativity and craftsmanship.

Headline Reveals and Cultural Impact

OEMs leveraged the Show to launch bold concepts blending heritage with innovation, reinforcing commitments to performance, personalization, and alternative propulsion.

• Fordshowcased its Ford Custom Garage packages, including performance accessories for the F-150 Raptor R and previews of future customization options.
• Hondahighlighted race-inspired builds under its HRC Performance Parts banner, reinforcing its motorsports heritage.
• Mopar/Stellantisdrew attention with the Ram 1500"The Dude," a retro sport truck concept, and the Dodge SIXPACK Charger concept - a 550-hp twin-turbo build featuring carbon-fiber aerodynamic enhancements.
• Nissanintroduced off-road and performance concepts, including a rugged Frontier Project Adventure and a track-focused Z NISMO showcase, complemented by immersive experiences and branded merchandise.
• Toyotaunveiled the Camry GT-S, Tacoma H2-Overlander, and revived the Scion name with the Scion 01 hybrid side-by-side, emphasizing creativity and versatility across segments and powertrains.

These reveals reflect a broader vision: connecting enthusiasts through factory-backed customization, alternative fuels, and storytelling that resonates across generations.

Celebrity Influence and Industry Leadership

Automotive legends, entertainers, and business leaders elevated the Show's cultural energy. Jay Leno and Tim Kuniskis, Ram Brand Chief Executive Officer at Stellantis, opened the week with a fireside chat on design and propulsion strategies at the annual Kickoff Breakfast. FIA President Mohammed Ben Sulayem joinedSEMA President Mike Spagnola for the official ribbon-cutting ceremony, marking the opening of the 2025 SEMA Show and reinforcing its global significance. Earlier this year, the two organizations announced a strategic partnership focused on advancing mobility policy and safety standards worldwide.

Motorsports icons including Mario Andretti, Richard Petty, Tony Stewart, and Lia Block connected with fans, while Gabriel "Fluffy" Iglesias unveiled his custom VW Bus and car care kit alongside Leno. Sung Kang brought star power and industry engagement, promoting his upcoming movie Drifter, hosting the SEMA Industry Honors event, re-envisioned in a new format at the BleauLive Theater in the Fontainebleau Las Vegas, and meeting fans at his booth featuring several of his personal builds.

Connecting Passion and Business

SEMA Festand SEMA Show Friday - Open to the Public bridged the gap between industry and enthusiasts, creating immersive experiences that celebrated car culture and inspired future builders. At SEMA Fest, Fans enjoyed live music from Queens of the Stone Age, The Black Crowes and Neon Trees, motorsports demonstrations, and car displays, while inside the Show, consumers connected with brands and custom builders. These activations reinforced the Show's role as a cultural and business hub, where passion fuels progress.

Millions of enthusiasts around the globe were able to follow and engage with the Show through 31-hours of content livestreamed on SEMA Live, solidifying the Show as the center of automotive universe during the most powerful week of the year.

Looking Ahead

The 2025 SEMA Show was a launchpad for ideas that will shape the automotive landscape in the years ahead. By uniting global leaders, breakthrough technologies, and cultural energy under one roof, the event reaffirmed that innovation is the heartbeat of the aftermarket.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at https://www.semashow.comor https://www.sema.org, 909/396-0289.

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