Deluxe Strengthens Public Relations With Arketi Group

ATLANTA - Apr. 13, 2025 - Deluxe, a trusted Payments and Data company, selected Arketi Group to build and execute its public relations program.

Founded in 1915, Minneapolis-based Deluxe has evolved from its legacy as a check printer into a modern fintech and payments leader that helps businesses simplify high-volume transactions, connect multiple payment sources, and accelerate their shift into the digital economy.

Through the engagement, Arketi Group will help strengthen Deluxe's visibility in the market by advancing its corporate narrative, supporting media relations, and amplifying the company's perspective on payments innovation, business technology, and the future of financial operations.

"Arketi Group brings the strategic discipline we need to elevate our voice in the market," said Keith Negrin, VP of Communications of Deluxe. "Its deep B2B expertise and ability to translate complex, innovation-driven storylines into clear, newsworthy narratives is already expanding Deluxe's reach and strengthening our presence across key media."

Deluxe supports millions of small businesses, thousands of financial institutions, and hundreds of the world's most recognized brands. Today, Deluxe payment solutions process more than $2 trillion in annual payment volume, representing roughly 15% of U.S. GDP.

With a broad portfolio spanning payment processing, receivables, payables, merchant services, and data-driven business solutions, Deluxe plays a critical role in helping organizations modernize operations, improve efficiency, and manage the flow of money more effectively.

"Deluxe is reshaping what's possible in payments and data, and we're motivated to help amplify that story," said Mike Neumeier, APR, CEO of Arketi Group. "Our partnership is focused on showcasing Deluxe's innovation and elevating its voice in the conversations that matter most to financial institutions, corporations, and the broader payments ecosystem."

About Deluxe
Deluxe, a trusted Payments and Data company, champions business so communities thrive. Our solutions help businesses pay, get paid, and grow. For more than 100 years, Deluxe customers have relied on our solutions and platforms at all stages of their lifecycle, from start-up to maturity. Our powerful scale supports millions of small businesses, thousands of vital financial institutions and hundreds of the world's largest consumer brands, while processing more than $2 trillion in annual payment volume. Our reach, scale and distribution channels position Deluxe to be our customers' most trusted business partner. To learn how we can help your business, visit us at www.deluxe.com.

About Arketi Group
Arketi Group is building a next-generation B2B agency platform that helps business-to-business technology organizations generate revenue and accelerate growth through both marketplace and workplace communications. This includes capabilities in digital marketing and demand generation, public relations, messaging, branding, culture alignment, employee engagement, and change management - ensuring organizations achieve internal alignment and market impact. Recognized as a Chief Marketer "B2B Top Shop" and "Chief Marketer 200" firm, Arketi serves companies including CHEP, Cox Communications, Fiserv, Novelis, Stryten Energy, and Zyxel Communications. For more information, call 404-451-7832 or visit arketi.com.