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04/27/2026 | News release | Distributed by Public on 04/27/2026 06:14

Shop 20 top deals from Amazon’s Summer Beauty Event

Key takeaways

  • Amazon's Summer Beauty Event is live now through Mother's Day on May 10.
  • Rotating 48-hour flash deals offer up to 30% off categories like makeup, fragrance, skin care, and hair care.
  • Prime members enjoy fast, free shipping on every order throughout the event.
The fourth annual Amazon Summer Beauty Event, a two-week shopping event for beauty and wellness customers, is now live.
From now through Mother's Day on May 10, Amazon customers can shop up to 30% off more than ten thousand deals, plus thousands of coupons and gift sets from both everyday favorites and premium brands like Charlotte Tilbury, Estée Lauder, Milk Makeup, bareMinerals, Laura Mercier, Murad, medicube, L'Oreal, Dove, Neutrogena, La Roche-Posay, ELEMIS, TreSemme, Kitsch, PATTERN Beauty, Drybar, Lab Series, Ralph Lauren Fragrances, Dyson, SolaWave, Touchland, and Boy Smells.

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Customers can also enjoy 48-hour flash category deals throughout the event. Prime members enjoy fast, free shipping on every order.

What are the flash deals during Amazon's Summer Beauty Event?

  • April 27-28: Up to 50% off makeup
  • April 29-30: Up to 40% off fragrance
  • May 1-2: Up to 50% off health and wellness
  • May 3-4: Up to 50% off men's grooming
  • May 5-6: Up to 40% off skin care
  • May 7-8: Up to 45% off hair care
  • May 9-10: Up to 50% off personal care

What are the best offers from Amazon's Summer Beauty Event?

Here are 20 standout deals from this year's event:
Plus, customers can shop over 200 Amazon exclusive gift sets, including:
Need help narrowing down the deals? Ask Rufus, Amazon's AI assistant for shopping, for help finding exactly what you're looking for. Try prompts like "What are the best K-beauty deals during the Summer Beauty Event?" or "Find me a gift set for my mom who loves fragrance." Rufus can help you sort through thousands of deals to find the right products for your needs and budget.

How Prime for Young Adults members turn everyday purchases into cash back

Prime for Young Adults members earn cash back automatically on everyday purchases-no coupons or codes needed. Young adults have already earned over $145 million in rewards in less than a year.

Summer Beauty Event deals will be dropping throughout the two-week shopping event-visit the Summer Beauty Event page to score your favorites and discover new products.
Next, Amazon introduces faster delivery with new 1-hour and 3-hour options.

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