adesso SE

04/03/2025 | Press release | Distributed by Public on 04/03/2025 01:20

adesso study: companies call for “GenAI made in Europe”

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3. April 2025

adesso study: companies call for "GenAI made in Europe"

How ready are Germany and Europe for generative AI? IT service provider adesso investigates this issue in its most recent "GenAI Impact Report". The results show that although companies believe Germany's economy is much better prepared for GenAI than it was a year ago, they are calling for Europe-based solutions and are in favour of more regulation.

It is not Germany and the EU that are calling the shots in the global AI race. But that is about to change. At the AI summit in Paris in February, the European Union announced large-scale investments in the AI sector in order to catch up with global competition and strengthen Europe's technological sovereignty. Coupled with a clear focus on the development of safe and ethical AI, these investments are intended to help Europe become a global leader.

In its GenAI study, adesso looks at how German companies currently assess Germany and Europe in terms of generative AI, how ready they think they are, and the role GenAI now plays in their day-to-day work. The IT service provider surveyed 400 managers across the German economy.


Key findings of the survey:

  • Companies are waiting for "GenAI made in Europe". The respondents sent a clear signal in favour of the need for European alternatives. For 71 percent, it was important or very important that the GenAI solutions that their company uses or would consider using were developed in the European Union. This shows a major awareness of digital sovereignty and a strong desire not to become dependent on non-European providers.
  • Regulation is a necessary instrument. The majority of respondents were in favour of stronger regulation of AI solutions such as ChatGPT, with 48 percent stating they "somewhat agree" and 20 percent even stating they "completely agree". These figures suggest that companies not only accept regulation, but that many see it as a necessary instrument for dealing responsibly with AI and managing potential risks.
  • GenAI sentiment in Germany is brightening. The respondents assess the German economy's preparedness for GenAI as significantly better than last year, with 31 percent rating it as good or very good, compared with 11 percent in 2024. However, one in three still rate the situation in 2025 as only adequate or even inadequate.
  • Companies' readiness for GenAI is increasing. Companies now also see themselves as better prepared for GenAI. The proportion of companies that feel well or very well equipped rose from 31 percent in the previous year to 50 percent. At the strategic level, however, companies are only tentatively starting to adopt GenAI. Only 59 percent of companies have already developed an AI strategy, of which 18 percent are only looking at traditional AI.

Even though demand for European GenAI solutions is growing, German companies are currently still predominantly relying on solutions from US providers. (Source: adesso GenAI Impact Report)

The demand for European GenAI solutions has continued to grow among German business decision-makers. (Source: adesso GenAI Impact Report)

"German companies increasingly regard themselves as well positioned for generative AI. This is a clear sign of the increasing acceptance of this technology. However, there is still a lot of catching up to do in terms of strategic utilisation," said Benedikt Bonnmann, member of the Executive Board of adesso SE and responsible for its AI business. "The report also highlights the need for European solutions. Companies are waiting for solutions from the EU that have what it takes to become safe and ethical GenAI applications."

Benedikt Bonnmann is a member of the adesso SE executive board. Among other things, he is responsible for the AI business. (Source: adesso)

Study method

The market research firm HEUTE UND MORGEN polled a total of 400 business leaders in Germany about GenAI and ChatGPT on behalf of adesso in February 2025.

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