Kodak Alaris and Jebel Ali Racecourse: AI-Powered Digital Transformation Revolutionizes Iconic Dubai Racing Venue

DUBAI, UAE - March 4, 2025 - Jebel Ali Racecourse, one of Dubai's most prestigious racing venues, has achieved remarkable operational efficiency and enhanced visitor experiences through an innovative partnership with Kodak Alaris. The racecourse has been named the 2024 Innovative Solution Champion following the successful implementation of advanced document processing technology that has transformed its operations.

Improving the Visitor Experience

Jebel Ali Racecourse sought to enhance its popular "Pick & Win" program to accommodate significant growth in visitor numbers. The goal was to upgrade their document processing capabilities to match the world-class standards of its racing facilities.

As an innovative venue constantly looking to improve visitor experiences, Jebel Ali Racecourse partnered with Kodak Alaris to develop a solution that could maintain the intuitive experience of allowing race attendees to complete forms on the go while processing handwritten data with greater speed and accuracy.

AI-Powered Innovation

In collaboration with TechBee, Jebel Ali Racecourse implemented a comprehensive solution from Kodak Alaris that includes:

• KODAK S3100 Scanners, delivering the exceptional image quality that is required for accurate data extraction and processing.
• KODAK Info Input Solution, providing a browser-based intelligent document processing (IDP) platform with AI service capabilities.

Through Info Input Solution, the system leverages a cloud-based custom AI engine specially designed to process the highly variable handwritten forms with exceptional accuracy.

The implementation began as a proof of concept and gradually expanded to handle real-time race events, successfully processing an extraordinary volume of data:

• More than 1 million data points
• Distributed across approximately 20,000 forms
• All processed within a strict 120-minute timeframe
• Results delivered directly into the racecourse's system to select winners and award prizes at the end of races

Remarkable Results That Transformed the Racing Experience

The results have exceeded all expectations:

• 97% accuracy rate in form processing
• 80% reduction in operating costs
• 90% reduction in infrastructure expenses compared to previous solutions
• Maintained critical two-hour service level agreement
• Significantly enhanced the visitor experience

"Our experience with Kodak Alaris has been transformative," said Mohamed Ahmed, General Manager of Jebel Ali Racecourse. "When we started our digital transformation for the Pick & Win games, we needed a solution that could enhance the visitor experience while introducing something unique. The Kodak Alaris team didn't just provide a service, they became true partners."

A Strategic Partnership

This partnership represents more than a technological upgrade-it demonstrates how intelligent document processing can redefine business operations, particularly in entertainment venues where the customer experience is paramount. "We have built a strong partnership and are committed to continuing our journey of innovation together," said Elias Mouchantaf, General Manager, Kodak Alaris Dubai Office.

Read more about this successful collaboration.

About Kodak Alaris
Kodak Alaris is a leading provider of enterprise data capture and intelligent document processing solutions that simplify business processes. Driven by decades of innovation in imaging science, our award-winning software, document scanners and services are available worldwide and through our network of channel partners. Visit Kodakalaris.com and follow us on LinkedIn, YouTube, Facebook and X.

© 2025 Kodak Alaris LLC TM/MC/MR: Alaris​
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