Boathouse Capital Initiates Partnership with /prompt

Boathouse Capital is pleased to announce that it has partnered with Prompt Group LLC or ("/prompt"), a strategy and omnichannel marketing agency serving biopharmaceutical, OTC healthcare and consumer clients. Led by CEO Paul Dyer, the company remains management-owned, and the partnership is designed to fuel growth initiatives.

Based in New York, NY, and founded in 1989, /prompt is an integrated marketing & communications agency that helps brands outsmart the competition, rather than outspending it. Its clients include some of the largest companies in the biopharmaceutical and consumer sectors.

The company is a 10x agency of the year winner that's known for generating compound effects between marketing and communications. Its proprietary approach incorporates friction mapping, expectation shaping, and Storymaking, for results that consistently outperform benchmarks. /prompt's native use of AI in every department enables it to outpace other agencies, often bringing campaigns to market in weeks rather than months.

Lorelei Gaus, Vice President at Boathouse Capital, remarked, "We're thrilled to partner with Paul and the team at /prompt as they embark on their next phase of growth. We've been thoroughly impressed by the team, their passion for creating exceptional campaigns for their clients, and how they're realizing their vision for the future of marketing and communications."

Paul Dyer reflects on the decision to partner with Boathouse saying, "We met with a lot of great groups but were most impressed with Boathouse's flexibility in crafting a creative partnership that meets our unique needs - helping us scale while retaining the independence and entrepreneurship that make /prompt so special."