Looking Ahead to 2026 & Beyond: Pembroke Joins CBRE Sweden’s Future‑Focused Conversation.

Pembroke's Senior Regional Director, Kristin Willerström, has taken part in CBRE Sweden's 2026 & Beyond initiative, sharing perspectives on how the real estate industry is evolving-and what lies ahead for cities, places, and the built environment.

The 2026 & Beyond series brings together a curated group of industry-leading voices to explore the major trends and transformations shaping real estate over the coming years. Through a series of interviews and discussions, the initiative examines how shifts in technology, sustainability, urban living, and occupier expectations are redefining how places are planned, developed, and experienced.

In her interview, Kristin discusses Pembroke's long-term vision and approach, highlighting the importance of combining deep local market knowledge with a truly global perspective. As real estate markets become more complex and interconnected, this balance is increasingly critical to delivering places that are resilient, relevant, and responsive to the needs of both occupiers and cities.

Kristin also reflects on the role of long-term ownership and active asset management in creating enduring value. By staying closely connected to local communities while drawing on global insights and experience, Pembroke aims to anticipate change and invest with conviction-supporting the evolution of cities in a thoughtful and sustainable way.

The conversation forms part of a broader industry dialogue about the future of real estate beyond short-term cycles, focusing instead on long-term impact, adaptability, and purpose. Pembroke's participation in the series reinforces its commitment to forward-looking thinking and collaboration with leading partners across the industry.

Read more about this story here - Kristin Willerström | Pembroke | CBRE Sweden