Businesses should adapt to AI to remain future-proof, according to Leeds Trinity experts

As part of Leeds Digital Festival, the University's academic experts have been highlighting how they advise and train local businesses on how to use AI to ensure a sustainable future, scale up and boost productivity.

This expert advice is particularly relevant in an economic landscape where AI is increasingly prominent, especially as Leeds has recently outpaced London in AI job growth , underpinning the city's booming digital and tech sectors.

Dr Ali Hayder , Senior Lecturer in Digital Marketing and Programme Lead for MSc Business Analytics, argues that b ecoming future-proof and making the most of AI is easier than it seems. Across five years of working with businesses and small and medium-sized enterprises (SMEs) in Leeds and the wider region, the strategies Dr Hayder has developed include employing the help of AI to shape their ideations and marketing, as well as using AI to synthesise information and save time and resources.

Dr Hayder said: "If businesses fail to use AI, they risk falling behind. But it is important to remember that AI should only be used as a guiding tool and a collaborator. We cannot use AI to outsource our thinking, which can be unethical and present further risks."

Dr Yashar Baradaranshokouhi , Senior Lecturer in Computer Science at Leeds Trinity University, has been actively engaged in AI, data science, and control theories for over a decade, contributing to projects, training, teaching, and partnerships across academia and industry. He advises that, as workplaces are implementing AI more actively, it is essential for both leaders and employees to not surrender to the assumption that AI will replace the workforce but instead seek to inform themselves and adapt to new technologies. Dr Baradaranshokouhi said: "In the longer term, businesses that do not engage with AI will risk being left behind - whether in productivity, cost-efficiency, or attracting and retaining skilled employees. Upskilling is critical. Both employees and leaders need to build confidence in AI tools to remain competitive."

He added: "While there are widespread concerns that AI will "take over jobs" and fuel uncertainty, my work with businesses aims to shed light on the real shifts taking place, highlighting both opportunities and side effects, and inviting collaboration on how different businesses can benefit from AI in a sustainable and responsible way."

Leeds Trinity University is a key provider of undergraduate and postgraduate digital and tech programmes in Leeds, creating industry-ready graduates and working with employers to contribute to the local and regional skills pipelines. Through its expertise, collaboration and student placements, the University is a key contributor to the city's digital economy.

While academic expertise is a key source of support for businesses, students who learn from adapted curricula and apply their skills to current employer needs are important contributors to the future of tech and digital sectors.

Dr Ali Hayder explains how this is done at Leeds Trinity University: "Many businesses don't have the time or workforce to implement AI effectively. That's why I see our students as a great bridge to address this gap in knowledge and resources. Creating work opportunities for our students, who have the right knowledge and skills allows businesses to benefit from up-to-date insights, while students gain valuable experience, which then helps them secure a job in a competitive market, after graduation."

Leeds Trinity University has a longstanding commitment of helping businesses grow. Organisations can benefit from the expertise of its academics and students through Knowledge Exchange, training, consultancy or placement opportunities. To find out more, visit the website and consider joining the Leeds Trinity Business Network .