ASOS finalises integration of vintage and boutique Marketplace sellers onto ASOS.com

LONDON, 23 January 2025: As part of its commitment to providing customers with the best and most relevant product, ASOS will complete the migration of vintage and independent boutique sellers from ASOS Marketplace to ASOS.com by April 2025.

Integrating sellers onto ASOS.com will benefit customers by offering one central destination for style that showcases all that ASOS has to offer. It will seamlessly curate ASOS own brands with high-profile partner brands, independent brands, and vintage sellers, all through ASOS' unique fashion lens.

Brands that migrate will benefit from increased traffic and access to customers, as well as enhanced site functionality such as Buy the Look, which enables customers to buy entire outfits from multiple sellers in one click.

Integrated brands will service customers through Partner Fulfils, part of ASOS' flexible fulfilment offering, which allows brands to deliver orders directly to ASOS customers. Partner Fulfils offers brands greater control over their inventory and customers an even broader assortment of the best and most exciting product.

Shazmeen Malik, Brands Director at ASOS said, "We're excited to integrate vintage and boutique sellers onto ASOS.com. This migration embodies our commitment to curating the very best product for our customers and empowers our sellers with increased visibility and enhanced customer experiences whilst maintaining inventory control. We look forward to the future possibilities this integration brings."

Sellers who haven't migrated to ASOS.com already will have the opportunity to do so, subject to meeting the criteria required for selling on the site.

Notes

About ASOS

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ASOS EDITION, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.