Survey Shows Americans Are Willing to Pay More for Stronger Online Protection as Optimum Launches New Advanced Security Service

Optimum Advanced Security provides safe, simple, and customizable internet protection that grows with consumer connectivity needs

NEW YORK, NY (August 20, 2026) - A new national survey conducted on behalf of Optimum¹ found that 66% of Americans would pay more for a high level of security to help protect their devices and personal information. The survey further revealed that two-thirds of Americans feel it is important to choose an honest internet provider that offers reliable service with a high level of security and competitive, consistent pricing - underscoring a growing consumer demand for stronger online protection alongside reliability, trust, and value.

To help meet this need, Optimum today unveiled Advanced Security, a new internet security management service that gives new customers safe, simple, and customizable protection across all connected devices. For just $5/month, Advanced Security enhances the standard DNS security built into Optimum Internet with added features, including:

• Built-In Parental Controls: Allows parents to filter inappropriate content, pause internet access at certain times, and manage internet usage for each household member.

• Network and Device Protection: Blocks unauthorized access to everyday devices and smart home technology - including phones, TVs, doorbell cameras, and more - while monitoring the network and alerting users to unusual activity.

• Personalized Settings: Allows customers to create up to five unique profiles in one dashboard, with customizable settings tailored to individual security preferences.

• Simple Setup and Management: Requires no additional hardware or setup, with easy access to settings, network activity, and real-time data on blocked threats.

"As consumers rely on more connected devices than ever, they need security that is simple, seamless, and built into the way they already use the internet at home," said Luciano Ramos, Chief Product and Technology Officer, Optimum. "Advanced Security gives families greater visibility and control over their online experience, while also protecting every connected device on the home network. We're excited to offer this new service as we continue making connectivity smarter, safer and easier to manage."

The launch of Advanced Security also marks the next step in how Optimum packages its suite of value-added services - including Whole Home WiFi and Optimum Total Care - to give customers more choice and flexibility. Available now, new customers can choose the right mix of protection, coverage, and support for their connectivity needs. Options include:

• SecureWiFi+: For $10/month, customers can get Advanced Security and Whole Home WiFi for stronger internet protection and steadier coverage.

• SecureCare: For $15/month, customers can get Advanced Security and Total Care for stronger internet protection and expert support.

• SecureComplete: For $20/month, customers can get an all-in-one solution with Advanced Security, Whole Home WiFi, and Total Care.

• SecureComplete+: For $25/month, customers can get a more premium all-in-one solution with Advanced Security, Whole Home WiFi, and Total Care Plus.

Optimum Offers the Best Deal on Internet and Mobile Anywhere

Optimum Internet comes with Smart WiFi for seamless streaming, working, gaming and more, built-in security, as well as 24/7 tech support. When paired with Optimum Mobile, which delivers dependable nationwide 5G coverage on America's largest network, customers can experience complete and seamless connectivity both at home and on the go. Currently, Optimum offers the best deal on internet and mobile, anywhere, starting at just $55/month² and qualifying customers can save up to $20 per month when bundling Optimum Internet and a Mobile Unlimited plan³ - making it easier than ever to get exceptional value.

Customers can visit Optimum's website to learn more about Advanced Security here, new value-added service packages here, and explore the full range of Optimum products and services available.

¹Data cited in this piece is taken from a survey with respondents sourced from a third party on behalf of Optimum in February 19 - March 2, 2026. Over 11,000 U.S. adult internet/mobile service decision-makers were surveyed.

²Based on the comparison of entry-level Internet speeds and Unlimited Mobile plans of competitors in Optimum's serviceable footprint as of 8.4.26.

³Optimum Complete discount $20 credit per month on internet service for speeds 300M & above, with req'd mobile signup must be completed within 30 days of Internet, otherwise Internet billed at current promotional rate (subject to change at any time). Offer for current residential customers. Former Optimum seasonal customers or customers previously not in good standing not eligible for promo. Acct with unpaid bill after due date is not in good standing. Offer is not transferable, may not be combined w/other offers, is limited to advertised level of srvc, and is not available in all areas. Requires unlimited or unlimited max mobile plan to qualify. Other terms, restrictions & conditions apply.