Sonoma Raceway and Turn 11 Deliver High-Speed Team Building, Corporate Events and Unforgettable Private Experiences in California Wine Country

Companies looking to move beyond traditional conference rooms and predictable team-building activities can put their teams in the driver's seat at Sonoma Raceway, Northern California's premier motorsports destination. Located in the heart of Sonoma Valley and just one hour north of San Francisco, Sonoma Raceway combines world-class motorsports facilities, professional driving experiences, premium hospitality and flexible event spaces to create corporate gatherings that are as memorable as they are engaging.

From competitive karting and professional-driver hot laps to autocross challenges, private road course rentals, product showcases, executive meetings and large-scale celebrations, Sonoma Raceway offers a wide range of customizable experiences for companies seeking to build camaraderie, reward employees, entertain clients or launch something new.

"Corporate events should create memories and connections that last long after the event ends," said Brian Flynn, Executive Vice President & General Manager of Sonoma Raceway. "At Sonoma Raceway, teams can compete, collaborate and celebrate in an environment that combines the excitement of motorsports with the beauty and hospitality of Sonoma wine country."

Corporate Karting: Competition Meets Team Building

For companies seeking an active and highly engaging team-building experience, the Sonoma Raceway Karting Center provides a genuine motorsports environment rather than an arcade-style karting attraction.

Corporate groups can take to California's longest outdoor karting facility for professionally managed racing experiences featuring race-prepared karts, expert instruction and safety equipment. Group programs can include lead-follow sessions and open-lapping experiences, giving participants the opportunity to learn the track, improve their driving technique and compete against colleagues.

The karting facility features a 0.7-mile outdoor circuit, sweeping views of wine country and the Bay Area, and karts capable of speeds exceeding 50 mph for corporate programs. Karts, instructors, helmets and race suits can be provided for a turnkey experience.

More Ways to Put Teams in the Action

Karting is just one component of Sonoma Raceway's corporate programming. Groups can customize their experience with a selection of driving-based activities, including:

• Hot Laps: Guests experience the twists and turns of Sonoma Raceway's iconic 2.52-mile road course with a professional driver behind the wheel of an official pace car.
• Autocross Challenges: Teams compete in timed driving challenges designed to test driving skills, precision, communication and teamwork.
• Karting Competitions: Groups race head-to-head on the dedicated outdoor karting circuit.
• Customized Driving Experiences: Sonoma Raceway can work with corporate groups to develop programming around their objectives, group size and desired level of competition.

Turn 11: A Trackside Destination for Corporate Events

At the center of Sonoma Raceway's hospitality offering is Turn 11, a 19,000-square-foot luxury hospitality and event destination positioned directly alongside the famous Turn 11 hairpin.

Designed to bring the energy of the racetrack indoors, Turn 11 combines modern event facilities with dramatic trackside views and flexible indoor/outdoor spaces. Seven hydraulic garage-style doors can open the venue to the surrounding outdoor areas, creating a seamless transition between meetings, dining, entertainment and trackside activities.

With capacity for up to 1,500 guests, Turn 11 can accommodate everything from executive gatherings and intimate corporate retreats to company celebrations, conferences, product launches and large-scale receptions. Its flexible spaces include the Sonoma Room, Carousel Room, Apex Room & Lounge, Grand Lobby, meeting areas and an expansive outdoor terrace.

The venue is particularly well suited for:

• Corporate off-sites and executive retreats
• Team-building events
• Client entertainment
• Employee appreciation and incentive events
• Product launches and showcases
• Conferences and meetings
• Holiday parties and company celebrations
• Weddings
• Networking receptions
• Race-weekend hospitality
• Large private events

The Sonoma Room also provides opportunities to incorporate vehicles and products directly into an event, making Turn 11 particularly compelling for automotive brands, technology companies and businesses seeking an experiential product showcase.

Private Events in a Truly Unique Setting

Sonoma Raceway's event facilities extend well beyond Turn 11. The property offers a diverse collection of indoor, outdoor and trackside spaces capable of accommodating groups ranging from small private gatherings to events with thousands of attendees.

Available spaces include:

• Turn 11 - 19,000 square feet with indoor/outdoor flexibility and capacity for up to 1,500 guests.
• Tech Garage - A versatile showroom and gathering space with two classrooms equipped for presentations and meetings.
• The Forum - An open-concept event space suitable for product launches, receptions and corporate gatherings.
• Business & Media Centers - Trackside meeting facilities with high-speed internet, power connections and views of the action.
• Competitor Garages - Authentic NASCAR garage spaces that place guests directly alongside the racing environment.
• Paddock and other outdoor spaces - Flexible areas capable of supporting corporate activations, displays, receptions and motorsports programming.

Whether the goal is an executive strategy session, a client appreciation event, a product reveal or a company-wide celebration, Sonoma Raceway's hospitality team can help create a customized program around the organization's objectives.

Private Track Rentals for an Unmatched Corporate Experience

For companies looking to create an event that truly cannot be replicated at a conventional venue, Sonoma Raceway also offers private rental opportunities across its motorsports facilities.

The property features three distinct driving venues:

• 2.52-mile, 12-turn road course with approximately 160 feet of elevation change
• Quarter-mile NHRA-sanctioned drag strip
• 0.7-mile professional karting facility

Track rentals can be tailored for corporate events, driving programs, professional motorsports activities, vehicle demonstrations and other private uses. The facility also offers substantial paddock and garage areas, providing additional space for vehicle displays, hospitality, staging and event production.

With approximately 275,000 square feet of paddock space and covered garage facilities, Sonoma Raceway can accommodate complex automotive and experiential events while keeping participants close to the action.

Hospitality, Catering and Turnkey Event Support

Sonoma Raceway's corporate-event capabilities are designed to make the planning process as seamless as possible. The Raceway works with Levy Restaurants, its exclusive catering partner, to provide food and beverage services for hospitality programs, corporate gatherings and private events.

Companies can combine meetings, presentations and catered meals with driving activities and trackside entertainment, allowing an entire corporate program to take place on one property.

For organizations hosting clients or rewarding employees, Sonoma Raceway can also incorporate premium race-day hospitality, private suites and customized group experiences around major motorsports events.

An Event Destination Built Around Connection

What sets Sonoma Raceway apart is the ability to combine business objectives with experiences that naturally encourage communication, friendly competition and shared memories.

A team can begin the day with a strategy session, move onto the karting circuit for a competitive racing challenge, experience professional hot laps on the road course, and finish with cocktails and dinner overlooking the Turn 11 hairpin.

For clients and partners, the Raceway offers an environment that is both sophisticated and unexpected. For employees, it provides an opportunity to step outside the office and experience something together. And for brands, the facility offers an extensive canvas for creating immersive product and customer experiences.

From a 10-person executive gathering to a large corporate celebration, Sonoma Raceway can build a program around the size, goals and personality of each organization.

Organizations interested in corporate karting, private events, venue rentals, track rentals or customized team-building programs can connect directly with the Sonoma Raceway sales team via Sonoma Raceway.com or by calling (707) 933-3939 to begin planning their experience.