Audience Town Launches First Real Estate Search Marketing Analytics Platform Designed for Home Builders to Attribute Home Sales to Paid Marketing

The new Audience Town Paid Search Analytics functionality:

• Reveals key consumer attributes about the people who engage with specific keywords, including essential data points like household income and likelihood to move.
• Goes beyond website traffic to analyze search campaigns, keywords, and even CRM data (with custom integration).
• Helps home builders optimize marketing budgets to drive more community-specific traffic, tours, leads, and home sales.
• Provides clarity into the customer's path to purchase-both online and offline-so home builders can finally attribute sales to marketing spend at the community, zip code, and keyword level.

"Audience Town's platform allows us to see which paid search keywords deliver visitors that are a fit for our communities because of all the consumer insights they share," says Nikki Corcoran, Digital Marketing Manager of Maronda Homes. "We're now able to understand and allocate more dollars behind high-opportunity keywords that are truly driving better marketing results."

"This is the first-ever analytics platform designed to help home builders know which half of their advertising is wasted and actually do something about it," remarks Ed Carey, founder and CEO of Audience Town. "Home Builders are asking for savings and efficiencies in a slower market, and they need efficient marketing technologies that can attribute which lead sources and keywords drive actual home sales. They want to optimize channels and lead sources, starting with the top marketing channel of paid search."

This summer, Audience Town will continue to roll out attribution features that can trace a home sale to marketing channels and lead sources.

To learn more about Audience Town and the new search analytics platform, please visit audiencetown.com.

ABOUT AUDIENCE TOWN
Audience Town is the first and only marketing analytics platform for real estate, providing unparalleled predictive insights and moving trend data. As a pioneer in real estate consumer intelligence, Audience Town can predict who is going to move in the next 12 months - often before movers know it themselves. The marketing analytics platform provides insights specific to home movers and renters, with in-depth consumer profiles, interests, and household information - matched to customers' actual marketing channel performance data. Audience Town empowers real estate marketers to see what marketing efforts drive the most qualified engagements and unlock marketing and sales wins. Audience Town provides the whole story with game-changing insights powerful enough to up-level your real estate business.

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