Samsung Launches Color E-Paper, Delivering High-Impact, Energy-Efficient Digital Signage...

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Near-zero power display delivers ultra energy efficiency and flexibility for businesses

Samsung Electronics today announced the global launch of its 32-inch Color E-Paper (EM32DX model), expanding its portfolio of energy-efficient digital signage solutions. Featuring advanced digital ink technology, this latest model delivers ultra-low power consumption, high visibility and a lightweight design. As such, it is a more sustainable and flexible display alternative for businesses.

"Samsung is committed to pushing the boundaries of display innovation with solutions that enhance engagement while reducing energy consumption," said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. "Samsung's Color E-Paper empowers businesses with highly efficient, customizable signage solutions that combine sustainability and performance."

Energy-Efficient Digital Signage With Vivid Color

The new 32-inch Samsung Color E-Paper operates at 0.00W¹ when displaying static content. With a fully charged integrated battery, users have the ability to install and use Color E-Paper freely² without being connected to a power source. During content updates, the display still uses significantly less energy than the conventional digital signage, which helps reduce costs.

Equipped with QHD (2,560 x 1,440) resolution, it leverages Samsung's advanced color imaging algorithm to optimize color accuracy and readability. This optimization softens the edges of the image while creating smoother and more vibrant colors for an eye-catching display resembling traditional paper posters and retail promotional stands. For businesses, Color E-Paper enables a seamless transition from printed materials to enhanced digital displays.

Slim, Lightweight and Easy To Deploy

Weighing only 2.5kg³ and measuring 17.9mm thick, the display has a paper-thin design that allows for versatile placement on walls, tables and ceilings using the hanging accessories that come with it.⁴ With 13.9mm bezels on all sides, the display provides high usability in both landscape and portrait modes, while its VESA⁵ mount compatibility further expands installation options and enhances convenience for businesses. With two USB-C ports, Wi-Fi and Bluetooth connectivity and 8GB of onboard storage, the display offers seamless integration for businesses to manage their content with ease.

Smart Content Management for Businesses

Available on Android and iOS mobile devices,⁶ the dedicated Samsung E-Paper app allows users easy control to directly create content, schedule display times and set up content on Color E-Paper devices. Additionally, the Samsung VXT⁷ (Visual eXperience Transformation) platform - which provides real-time remote control and intuitive content management of devices and effortless content creation - is now compatible with Color E-Paper. This allows for centralized device management and smooth integration with existing supported signage products. Samsung VXT also includes a feature uniquely tailored for Color E-Paper to optimize content visibility and a preview function to ensure colors are accurate before deployment.

For enterprises, Samsung VXT also supports real-time monitoring⁸ and centralized device management, streamlining content deployment across multiple locations. Powered by Samsung Tizen 8.0, businesses can integrate the display seamlessly into existing systems via Tizen Enterprise APIs.

Additionally, as part of Samsung's broader commitment to sustainability, the Color E-Paper features a cover made from 55% recycled plastic material and comes in fully paper-based packaging - reflecting the brand's efforts to reduce environmental impact.

Continued Leadership in the Global Digital Signage Market

Samsung has reaffirmed its position as the world's leading digital signage manufacturer, holding the top spot for the 16th consecutive year since first reaching number one in 2009.⁹

In 2024, Samsung achieved a record market share of 34.6% in global digital signage sales by volume.¹⁰

For more information about Samsung Color E-Paper, please visit https://www.samsung.com/business.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, an average power below 0.005W is indicated as 0.00W.
² The estimation is based on Samsung's internal testing under conditions that protect panel cells, using Samsung's official 25W EM32DX charger and the provided 4600mAh battery. Actual time may vary depending on usage patterns and other factors.
³ Color E-Paper weight of 2.5kg measured with battery included.
⁴ The EMDX series' packaging includes rear holders (2) and hanging brackets (2).
⁵ Video Electronics Standards Association.
⁶ Samsung E-Paper app is available for Android devices running version 10 or later, and iOS devices running version 15 or later.
⁷ Samsung VXT must be purchased separately.
⁸ Network connection required.
⁹ Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
¹⁰ Omdia Q4 2024 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.

TAGSDigital SignageEnergy-efficiencySamsung Color E-PaperSamsung Digital SignageTizen 8.0VXT

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