Dentons advises Marietton Développement on the acquisition of Japan Experience

Paris-Dentons advised Marietton Développement on the acquisition of 100% of Japan Experience, a specialist in travel to Japan, founded in 1981. The agreement was signed on December 23, 2025.

Japan Experience operates a network of approximately 150 guides and has a presence in Europe and Japan, with offices in Paris, Milan, Madrid, Berlin, London, Tokyo and Kyoto. The company has developed a strong offering centered on cultural and immersive travel experiences, combining both B2C and B2B activities, and supported by well-established services such as Japan Rail Pass sales, driving license translation and local accommodation.

For Marietton Développement, a Lyon-based group chaired by Laurent Abitbol, this acquisition forms part of its sustained external growth strategy, which includes efforts to strengthen its expertise in a highly attractive destination and continue the digitalization of its activities.

The governance of Japan Experience will be maintained, with Thierry Maincent continuing to manage the company as Deputy CEO. He will also become a member of the executive committee and a shareholder of the Marietton Développement group to ensure operational continuity and accelerate commercial synergies, particularly in the B2B segment.

Dentons advised Marietton Développement on the corporate and M&A aspects of the transaction, providing support on the structuring and negotiation of this strategic acquisition in the tourism sector. Pascal Chadenet, Partner, led the team with assistance from and Alexis Doise, Associate.

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