10/12/2026 | Press release | Archived content
The most effective partnerships aren't always the most obvious. At Advertising Week New York, Madison Logic CEO Keith Turco joined industry leaders for a conversation about the unconventional collaborations reshaping advertising and why bringing different perspectives together can unlock new opportunities for growth. In this latest The Drum feature, B2B Editor Reuben Webb explores why the partnerships that seem unlikely on paper may make the most sense in practice. Read more.
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