Fashion On-Demand: DoorDash Welcomes New Apparel Brands

With over half a million products eligible for delivery in under an hour - spanning Apparel, Beauty, Baby & Kids, Electronics, Household, Personal & Pet Care, and more* - DoorDash has grown into a destination for on-demand retail, making it easier for consumers nationwide to get what they need from their favorite local stores, quickly and conveniently. Today, we're excited to expand the Apparel category on the DoorDash Marketplace with new partners, including Urban Outfitters, Dolce Vita, Rally House, and Steve Madden, all expected to launch this spring. The addition of these brands meaningfully expands DoorDash's apparel selection, giving consumers more on-demand access to the brands they know and love.

"People don't always plan ahead when they're shopping for apparel. Sometimes it's fan gear for game day, sometimes it's a last-minute shoe change, or sometimes it's just something they need that same day or hour. Expanding apparel on DoorDash allows us to better serve those occasions while also helping retailers connect with new customers," said Shanna Prevé, Chief Revenue Officer at DoorDash.

With more than 30% of monthly active users shopping across retail and grocery in the U.S.** and tens of thousands of retail stores available on the Marketplace nationwide, DoorDash continues to expand its selection for consumers and create new growth opportunities for retailers. The new partners announced today strengthen DoorDash's apparel offering at a time when consumers are increasingly turning to the platform for need-it-now purchases, particularly around key seasonal moments. In 2025, the top five days for apparel orders in the U.S. fell on Christmas Eve, Halloween, December 23, October 30, and New Year's Eve, respectively.

To place an order from Urban Outfitters, Dolce Vita, Rally House, or Steve Madden, check the DoorDash app this spring.

*Based on average availability of retail items for U.S. consumers as of March 2026. Availability may vary and is not guaranteed.

**As of December 2025. Based on internal data of DoorDash and is inclusive of grocery, convenience, alcohol, and retail orders.