TNT Sports Announces Founding Brand Partners for DUNKMAN, Presented by Lilly

Lilly Leads Growing Sponsor Roster as Title Partner; Credit One Bank Joins as Presenting Partner

TNT Sports today announced the inaugural roster of brand partners for DUNKMAN Presented by Lilly, in partnership with Credit One Bank. The new basketball entertainment property created in collaboration with TNT Sports personality, NBA legend, and DUNKMAN Commissioner Shaquille O'Neal, will take flight Tuesday, July 21^st as a fan-first competition celebrating elite dunking, culture and entertainment.

Leading the partner lineup, Lilly will serve as the Title Sponsor, with the league officially branded as DUNKMAN Presented by Lilly, and Credit One Bank as the Presenting Partner. Additionally, Reebok joins as the Official Apparel Partner, and Wilson as the Official Ball Partner.

"DUNKMAN gives brands a new and exciting way to connect with basketball fans through a property built around energy, personality and cultural relevance," said Jon Diament, EVP Ad Sales, Warner Bros. Discovery. "We're thrilled to launch alongside Lilly and Credit One Bank, two brands that recognize the power of live sports experiences and creator-driven storytelling to drive meaningful fan engagement."

The partnerships will be activated across live event integration on TNT and HBO Max, with social and digital extensions from Bleacher Report and House of Houselights including best of dunk highlights from the competition and athlete storytelling, creating opportunities for brands to engage basketball fans at the intersection of sports, culture and entertainment.

"At Lilly, we believe sports are where health and culture meet, and that's what DUNKMAN represents," said Lina Polimeni, Senior Vice President and Chief Marketing Officer, Consumer at Lilly. "We're proud to continue our work with Shaquille to bring this league to life and share the stories of athletes who show what's possible with talent, dedication, and health."

As presenting sponsor, Credit One Bank will own the in-game scoring elements and a four-part "The Journey To ONE" social media documentary series.

"Our audience aligns closely with basketball fans so we jumped at the chance to be part of this strategic partnership with DUNKMAN and TNT Sports," said Amber Greenwalt, SVP of Brand and Advertising at Credit One Bank. "It builds on our work with Shaq and we're excited to invite fans into this journey to find the ONE dunker who will take home the title."

Additional partners include Reebok as the official apparel outfitters for league participants, coaches and event staff, and Wilson, the official game ball brand used throughout league competition and skills showcases.

DUNKMAN expands Warner Bros. Discovery's portfolio of innovative sports and entertainment partnerships, offering advertisers premium access to highly engaged basketball audiences through live experiences, original content and cross-platform distribution from TNT Sports' best-in-class production.

Fans can follow the build-up to the inaugural season, including city announcements, athlete reveals, ticket on-sale dates and broadcast information, at https://www.dunkman.com and across DUNKMAN social channels @dunkmanofficial.

About TNT Sports

TNT Sports is a global leader in the delivery of premium sports content. The TNT Sports U.S. portfolio includes expansive, multi-platform partnerships with Major League Baseball, the NCAA Division I Men's Basketball Championship, National Hockey League, United States Soccer Federation, College Football Playoff games, BIG EAST, Big 12, Unrivaled, NASCAR and Roland-Garros. TNT Sports also produces the iconic Inside the NBA studio show. Owned and operated platforms are highlighted by Bleacher Report, the #1 digital destination for young sports fans, along with House of Highlights, B/R W, Golf Digest, and a full suite of digital and social portfolio brands. Additionally, TNT Sports co-manages NCAA.com and NCAA March Madness Live. TNT Sports in Europe and the Republic of Ireland includes partnerships with the Premier League, Emirates FA Cup, UEFA, Premiership Rugby, MotoGP, British and World Superbikes, UFC, Australian Open and Roland-Garros, Grand Tour Cycling, the UCI Mountain Bike World Series, every major winter sports World Championship and World Cup event, and the Olympic Games 2026-2032.

About Shaquille O'Neal

Shaquille O'Neal is one of the world's most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after global brand. As an entrepreneur, sports analyst, DJ, restauranteur, brand ambassador, and producer, Shaquille O'Neal's signature "Business of Fun" mantra resonates throughout each of his countless ventures.

The 15-time NBA All-Star's unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O'Neal is an Emmy-winning analyst on "Inside the NBA."

O'Neal is a universally recognized figure in sports, entertainment, and pop culture. His music career began with the release of four rap albums with his first, Shaq Diesel, going platinum. Today, he is known worldwide as DJ Diesel. His DJ business has become a global enterprise, with his SHAQ's Bass All-Stars Festival and Shaq's Fun House-an immersive event series combining live performances, carnival rides, and celebrity appearances.

Through his multimedia company, Jersey Legends Productions, O'Neal continues to innovate by creating compelling content that spans sports, entertainment, and culture. In 2025, JLP released the Netflix seriesPOWER MOVES and partnered with TNT Sports on DUNKMAN, a first-of-its-kind dunk competition series redefining the art of the slam.

Follow Shaquille O'Neal on TikTok, Facebook, X and Instagram.

About Credit One Bank

Credit One Bank is a financial services company and one of the fastest-growing credit card issuers in the U.S. Founded in 1984 and headquartered in Las Vegas, Credit One Bank offers a full spectrum of credit card products including cash back rewards and points-based cards as well as high-yield certificate of deposit and savings accounts. Credit One Bank is also an official partner of the Las Vegas Raiders and the Official Credit Card of NASCAR® and the Vegas Golden Knights. Learn more at CreditOneBank.com, in our Newsroom, or on social media (@CreditOneBank) on Facebook, Instagram, YouTube and LinkedIn.

About WilsonChicago, USA-based Wilson Sporting Goods Co. is the world's leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation and heritage to the world of sport - celebrating the iconic moments made possible by Wilson across Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer and Golf. Wilson is part of Amer Sports, a global group of iconic sports and outdoor brands, publicly traded on the New York Stock Exchange. Please visit https://www.wilson.com for more information.

About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.

For more information, visit Reebok.com or for the latest news at News.Reebok.com. Discover Reebok on Instagram, Xand Youtube.