Prodege Appoints Todd Parsons Chief Executive Officer

EL SEGUNDO, Calif., September 17, 2026 - Prodege, a consumer marketing and insights platform
powered by leading loyalty programs, today announced the appointment of Todd Parsons as Chief
Executive Officer, effective October 1, 2026.

Parsons brings more than two decades of experience building products and businesses at the
intersection of consumer behavior, commerce, data, and technology. Most recently, he served as Chief
Product Officer and President of Performance Media at Criteo, where he led the company's global
product vision and Performance Media business and helped advance its commerce, first-party data, self-
service, and AI capabilities. He was an early pioneer in conversational AI advertising, helping lead the
industry-first partnership that brought Criteo's advertising capabilities to ChatGPT.

"Todd has built his career by understanding how major technology shifts reshape the relationship
among consumers, brands, and platforms, and by translating those shifts into products and businesses
that deliver measurable value," said Chris Ney, Chairman of the Prodege Board of Directors. "That
perspective is especially relevant today as AI changes how people discover, decide, and engage with
businesses. Todd brings a builder's mindset, significant operating experience, and a strong record of
product leadership. We believe he is the right leader to guide Prodege into its next chapter."

Before Criteo, Parsons held product leadership roles at SocialCode and OpenX, led product for Acxiom's
Marketing Services business, and founded two venture-backed companies, BuzzLogic and Aditive.
Throughout his career, he has helped businesses navigate changes in consumer behavior, identity, data,
commerce, and emerging technologies, turning those shifts into new products and growth
opportunities.

"What attracted me to Prodege is the relationship it already has with more than 125 million people
across its communities, and the value those relationships create for members, customers, and
partners," said Parsons. "As AI shapes more of our choices, I believe people should have a more direct
role in shaping those experiences and share in the value they create. We have strong assets to build
around. Our job is to make today's businesses better and prove new ways for human understanding to
create useful experiences and measurable outcomes."

About Prodege

Prodege (pro-dé-gée) is a consumer marketing and insights platform fueled by leading loyalty programs
that propel brand growth. Prodege empowers marketers to understand, reach, and grow their customer
base through market research and performance marketing campaigns that provide valuable customer
feedback and engagement. Brands can reach customers in a rewarding environment through positive
interactions in one of Prodege's many loyalty programs that cater to their most loyal customers with
brand-safe offers and surveys that create even greater engagement and enriching brand experiences.
Visit www.prodege.com to learn more about our solutions.

Media Contact

Will Kruisbrink/Andor PR
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217-766-7984