NEW YORK - March 18, 2026 - The World Advertising Research Council (WARC) today unveiled its global effectiveness rankings, and for an unprecedented 4th straight year Ogilvy has been named the most effective and most creative agency network in the world topping both the WARC Effective 100 and WARC Creative 100 rankings.

This historic achievement underscores Ogilvy's consistent delivery of groundbreaking work that drives tangible business results for clients globally. The WARC rankings serve as a global benchmark for marketing excellence, celebrating campaigns that blend strategic insight with outstanding creative execution to achieve significant commercial impact.

Ogilvy's Global Chief Strategy Officer Mick McCabe said: "To be recognized as #1 four years in a row is a testament to Ogilvy's enduring culture of strategic thinking, that is vibrant and thriving all around the world, across every office and discipline. Our gratitude to our clients for valuing, asking for and collaborating with us on bold strategic choices that make a difference - on their business and in the world. And we cannot underestimate how much shared commitment, passion, resilience and talent it takes to do this day in and day out. It speaks volumes about our people and how they always rise to the occasion."

Spearheading Ogilvy's success was "How a soap brand created a global self-esteem movement" for Dove, which was recognized as the #1 Most Effective Campaign in the world. Ogilvy had 10 additional campaigns rank in the Top 100, including "Michael CeraVe" for CeraVe by Ogilvy New York (#3), "Transition Body Lotion" for Vaseline by Ogilvy Singapore (#5), "Hail Nine Times Along Zhongxiao East Road" for Uber by Ogilvy Taipei (#14), "From Handwash Rebels To Handwash Legends" for Savlon by Ogilvy Mumbai (#34), "The Impossible Choice" for St. Jude India ChildCare Centres by Ogilvy Mumbai (#34), "VF 3 - FROM HYPE TO HISTORY IN 66 HOURS" for VinFast by Ogilvy Ho Chi Minh City (#34), "A Masterclass in Government Sex Talks" for the Government of Australia by Ogilvy Sydney (#41), "Can't B Broken" for Verizon by Ogilvy New York (#76), "Planning's Hard Choice: How one word broke the silence of misogyny" for the Mayor of London by Ogilvy London (#80), and "How Planning Helped Dulux Break Through the Class Ceiling" for Dulux by Ogilvy London (#80).

Ogilvy's global network demonstrated exceptional strength, with six individual offices ranking among the most effective agencies worldwide. Ogilvy UK secured the #3 spot, while Ogilvy New York (#12), Ogilvy Mumbai (#25), Ogilvy Taipei (#33), Ogilvy Singapore (#39), and DAVID Bogota (#45) also featured prominently in the top 50.

The WARC Effective 100 and Creative 100 rankings are compiled annually by WARC, the global authority on marketing effectiveness and media, recognizing the world's most awarded campaigns and companies for creativity and effectiveness.

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvymore than 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.