Building the Global AI Video Platform for Business: Why Synthesia is Expanding in the U.S.

NEW YORK, September 18, 2026 - Synthesia is thrilled to announce an exciting new chapter as we open our new US headquarters in New York City. Our new office spans 50,000 square feet in Manhattan's Flatiron District, nearly four times the size of our previous space.

To mark the occasion, we were joined by customers, partners and the local tech community, who helped us officially open the space and celebrate what this expansion means for New York's growing status as a home for world-class AI companies.

Why New York, why now

Today, approximately 50% of our revenue comes from the U.S., and 90% of the Fortune 100 are already customers. As a fast growing AI hub, New York is attracting the talent and innovation energy we need to scale. This expansion lets us invest where demand is, serve our customers with the speed and proximity they expect, and build the team to power what comes next.

We've expanded from a single video creation product into a full platform spanning video creation, collaboration and distribution; dubbing andexperiences; and developer tools. This year, we've signed several seven-figure contracts for our new interactive products and we have strong net revenue retention (NRR) of 140%.

We also see that the way companies use AI video is changing fast. Two years ago, US customers primarily used Synthesia for learning and development (L&D) and training content. What we see today is that US customers use Synthesia to communicate strategy to thousands of employees, onboard and train sales teams, and create product content localized to their global customers - signalling that AI video has become a core business communications and knowledge platform.

That shift and growth requires us to scale our teams and our presence in the markets where our customers operate. Some of our largest customers, including global leaders in financial services, consumer packaged goods, media and entertainment, are based in the United States. Our new US headquarters puts us closer to these customers and gives us room to grow the team supporting them.

Investing in the team

We currently have more than 250 people based in the US, including 140 in New York, and plan to hire more than 60 new roles in the US by the end of the year.

In addition to supporting our business growth, our new US headquarters is designed to significantly enhance the employee and customer experience. Customers can visit our new studio to create custom avatars, do proof-of-concept work, or collaborate on video programs.

The space brings together everything our growing team needs, from meeting rooms and collaborative areas to a flexible event space and amenities designed to help our people thrive both professionally and personally.

If your company is ready to transform how it communicates and trains at scale, we'd love to show you what's possible. Connect with us to get a personalized demo.

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About Synthesia
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Synthesia is the world's leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.

Laura Gonzalez is the Chief of Staff at Synthesia.