Fujitsu to showcase next-generation unified commerce retail solutions at NRF 2025

Fujitsu to showcase next-generation unified commerce retail solutions at NRF 2025

～Improving customer experience and satisfaction by utilizing Data & AI collected from all touchpoints～

• News facts:
• • Fujitsu's presence at NRF demonstrates a unified customer experience across all retail touchpoints, enabling retailers to enhance customer satisfaction and increase loyalty
• • On-booth shopper journey demonstrates connected solutions for omni-channel commerce, mobile payments, personalization and loyalty, and real-time inventory management from GK Software SE
• • Data & AI will drive innovation in unified commerce across three online, stores and back office creating intelligent, end-to-end business outcomes which contribute to both customer satisfaction and retailer growth

New York, NY, January 7, 2025 - At NRF 2025 (New York, January 12-14, 2025), Fujitsu will showcase its latest innovations in unified commerce retail technology, empowering retailers to meet the demands of a rapidly evolving market by delivering unified, frictionless customer experiences across all channels.

As consumers' expectations continue to rise, Fujitsu's solutions provide retailers with all the tools to enhance customer satisfaction and increase loyalty by creating seamless, personalized journeys that span in-store, online and omnichannel interactions. Consequently, retailers can create frictionless targeted promotions, personalized recommendations and streamlined checkout processes that drive customer engagement and loyalty.

With the integration of technology from GK Software\SE, a majority-owned Fujitsu company, Fujitsu further strengthens its commitment to providing an end-to-end retail ecosystem. GK Software SE adds expertise in unified commerce, mobile payments, loyalty programs and real-time inventory management, augmenting Fujitsu's suite of solutions for retailers to offer consumers a truly joined-up shopping experience.

Retailers can explore seamless, intelligent retail at NRF 2025

NRF visitors can explore how Fujitsu's solutions, backed by global scale, deep retail expertise and a commitment to sustainability, empower retailers to create smarter, more efficient operations while elevating the consumer journey. Fujitsu's booth will feature innovative demonstrations of GK Software SE's deeply embedded retail solutions, showcasing how to drive customer engagement across digital, in-store, and omnichannel touchpoints.

Asif Poonja, CEO, Head of Fujitsu Americas, comments: "Unified commerce is essential for the continued growth and success of frictionless retail in North America. It provides the infrastructure and capabilities needed to create truly seamless and personalized shopping experiences, ultimately driving customer loyalty and revenue growth. However, retailers must overcome significant challenges to successfully implement and leverage unified commerce strategies. At NRF 2025, we look forward to demonstrating how our seamless retail solutions not only enhance consumers' overall shopping experiences but also provide businesses with improved operational efficiencies and data-driven decision making."

John Pink, Senior Vice President, Global Head of Consumer Experience and Uvance Customer Engagement at Fujitsu, comments: "Today, many retailers face challenges with disjointed channels, leading to inconsistent shopping experiences. Fujitsu's booth shows retailers a brighter future where it's possible to accompany the customer at every stage of their journey, whether it's visiting a physical store, shopping online, or a hybrid. This seamless approach enables retailers to deliver a more satisfying, consistent experience - allowing them to engage customers in more meaningful, intelligent ways at the right moments throughout their shopping experience."

Putting sustainability and innovation at the forefront of retail operations

Aligned with its commitment to sustainable practices, Fujitsu will highlight how retailers can minimize environmental impact across the value chain. By reducing energy consumption, optimizing logistics, and minimizing waste, Fujitsu's technologies enable retailers to meet their sustainability goals while appealing to environmentally conscious consumers.

In addition, Fujitsu will showcase how computer vision and artificial intelligence (AI) are transforming retail operations. These technologies enable automated inventory management, real-time customer behavior analysis, and intelligent shelf management to optimize product placement and availability. With computer vision-based technology, retailers can also reduce in-store crime and fraud, enhancing both security and customer trust.

• Online resources
• - Read the Fujitsu blog: https://corporate-blog.global.fujitsu.com/fgb/
• - Follow Fujitsu on LinkedIn: https://www.linkedin.com/company/fujitsu
• - Find Fujitsu on Facebook: https://www.facebook.com/FujitsuICT
• - Fujitsu pictures and media server: https://mediaportal.ts.fujitsu.com/pages/portal.php
• - For regular news updates, bookmark the Fujitsu newsroom: https://www.fujitsu.com/emeia/about/resources/news/newsroom.html

Fujitsu's Commitment to the Sustainable Development Goals (SDGs)

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