The future of social commerce: navigating opportunities and challenges

As social commerce grows, so does the need for accurate, accessible product information. Shoppers want to know where items come from, how they were made and whether they are available. Businesses that provide this clarity are better positioned to earn trust and stand out from competitors.

Ensuring supply chain visibility and compliance with relevant legislation is vital, especially when trading across borders. Customers expect products to meet safety and quality standards and businesses must be ready to demonstrate that they do.

Without clear stock information or traceability, customers may lose confidence. To avoid this, businesses need real-time inventory tracking and systems that present reliable, up-to-date data at the point of purchase.