Columbus McKinnon Corporation
08/13/2026 | News release | Distributed by Public on 08/14/2026 05:14
From montratec to CMCO: Many Benefits—What’s Changing and What’s Staying the Same
As a long-standing montratec customer, you know us as specialists in intelligent transport and automation solutions. We would therefore like to inform you about an important change in our brand communications and answer a question we are currently asked quite frequently:
What is the difference between montratec and montrac®?
The good news first: for you as a customer, neither our products, your contacts, nor the quality of our solutions will change. What is changing is the way we present our company and our products in the marketplace going forward.
CMCO Becomes the Central Corporate Brand
As part of the new brand architecture, CMCO will become the primary global corporate and umbrella brand. As a result, the montratec brand will no longer be used as a standalone corporate brand in external communications. Instead, the well-known montrac® transfer system will be positioned as a product brand within CMCO Conveyance Solutions.
For our customers, this means one thing above all: greater clarity and easier navigation across our solutions portfolio.
What Remains Unchanged?
The most important message is:
- The proven montrac® system remains unchanged.
- Your contacts remain the same.
- Existing projects, contracts, and service agreements will continue without any changes.
- The legal entity montratec will remain in place and will continue to appear on contracts, invoices, and official documents.
You will continue to benefit from the technology, reliability, and expertise that you have associated with montratec for many years.
Why Is This Change Being Made?
The new brand architecture has a clear objective: enabling customers to focus on solutions rather than on different company names. Going forward, CMCO will serve as the strong global corporate brand, while the individual product brands will communicate their unique strengths more clearly.
This means that montrac® will be positioned even more specifically as the product brand for the innovative transfer and automation solutions you already know and use. At the same time, you will benefit from the strength and international presence of the CMCO brand.
What Are the Benefits for You?
- Stronger International Presence: Through a unified positioning under CMCO, our expertise will become even more visible worldwide. Customers immediately recognize our affiliation with a globally established company.
- Clear Product Focus: montrac® will stand even more clearly for what matters most to you: flexible and intelligent conveying and transfer systems for demanding automation applications.
- Simplified Communication: The new structure reduces complexity and ensures a consistent market presence. This allows discussions to focus more directly on your requirements, solutions, and added value.
- Future-Proof Positioning: The new brand architecture creates a scalable foundation for further growth and the continuous development of our solutions portfolio.
In Summary
If you have been a montratec customer, the essentials remain unchanged: you will continue to receive the proven montrac® solutions, the trusted service, and the technical expertise you rely on.
The only change is that these offerings will now be communicated more prominently under the umbrella of CMCO Conveyance Solutions.
montratec remains the legal entity. montrac® remains the product you trust. And CMCO becomes the strong corporate brand that unites all of these capabilities under one global identity.
Columbus McKinnon Corporation published this content on August 13, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on August 14, 2026 at 11:17 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]