06/09/2025 | News release | Distributed by Public on 06/09/2025 05:15
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If you're a marketer in charge of strategy, content, or management of your company's website - this report is for you. As HubSpot's Website Blog editor, I need to keep my finger on the pulse of all things websites and marketing, and things are changing fast.
To get the latest data-backed insights, HubSpot surveyed 318 marketers with website-related duties about the top trends, opportunities, and challenges of 2025. In this report, I'll segment respondents under the following labels to point out any significant differences in their answers:
I also asked marketing leaders from Canva and Semrush how these trends are playing out in their companies. Read on for insights you won't find anywhere else.
Table of Contents
If you're a website marketer obsessing over traffic lately - it turns out, so are all of your peers.
When we asked marketers for their top three website priorities this year, increasing traffic came out on top, with 60% choosing it.
Traffic had a strong lead over the second-ranked priority of improving UX (36%). Enhancing security and improving conversion rates tied for third place at 34%. Revenue fell to the bottom of the list.
Traffic is also website...
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