HubSpot Inc.

06/09/2025 | News release | Distributed by Public on 06/09/2025 05:15

Website Marketing Report 2025: HubSpot research + insights from Canva & Semrush

Website Marketing Report 2025: HubSpot research + insights from Canva & Semrush

Get exclusive insights from 300+ marketers on the trends, opportunities, and challenges of running websites in 2025.

Written by:Amy Rigby

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Updated: 06/09/25

If you're a marketer in charge of strategy, content, or management of your company's website - this report is for you. As HubSpot's Website Blog editor, I need to keep my finger on the pulse of all things websites and marketing, and things are changing fast.

To get the latest data-backed insights, HubSpot surveyed 318 marketers with website-related duties about the top trends, opportunities, and challenges of 2025. In this report, I'll segment respondents under the following labels to point out any significant differences in their answers:

  • Senior marketing leaders: C-suite, VPs, and others involved in high-level strategy (n = 211)
  • Marketing practitioners: Marketers involved in hands-on implementation or influencing/consulting (n = 107)

I also asked marketing leaders from Canva and Semrush how these trends are playing out in their companies. Read on for insights you won't find anywhere else.

Table of Contents

  • Priorities and Challenges: What do website-owning marketers care about most in 2025?
  • Blog Consumption: Is blogging dead? The surprising answer in the age of AI.
  • AI Adoption: How are website marketers using AI?
  • Technical Resources: Is coding knowledge still useful, and where do web marketers get tech help?
  • Survey Methodology and Demographics
  • The Future of Website Marketing and Management

Priorities and Challenges: What do website-owning marketers care about most in 2025?

1. Traffic growth is the #1 priority, KPI, and challenge of 2025.

If you're a website marketer obsessing over traffic lately - it turns out, so are all of your peers.

When we asked marketers for their top three website priorities this year, increasing traffic came out on top, with 60% choosing it.

Traffic had a strong lead over the second-ranked priority of improving UX (36%). Enhancing security and improving conversion rates tied for third place at 34%. Revenue fell to the bottom of the list.

Traffic is also website...

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HubSpot Inc. published this content on June 09, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on June 09, 2025 at 11:15 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at support@pubt.io