From Glass to the Grandstands: Reimagining the Live Event Experience with Grass Valley + Daktronics

If you've been to a major sporting event lately, you know the energy isn't just on the field anymore. It's in the lights, the screens, the sound, the whole show. Fans expect more than a scoreboard and some music between innings. They want to be part of something electric, immersive, and completely unforgettable.

That's where Grass Valley and Daktronics come in.

Not Just Watching, Feeling Every Moment

Let's face it: watching from home has never been easier. Crystal-clear replays, real-time stats, zero lines for nachos. For stadiums and arenas, that means the bar is high. If you're going to get fans off the couch, you have to deliver something the couch can't, something that wraps them in the action and makes them feel like they're part of the moment.

That's exactly what's driving this new partnership between Grass Valley and Daktronics. Together, they're fusing broadcast-quality live production with cutting-edge in-venue displays and control systems to create a unified, end-to-end experience, from camera lens to LED screen.

Two Giants, One Shared Goal

Between them, Grass Valley and Daktronics have been behind just about every type of live moment you can imagine. Grass Valley powers what goes out to millions of viewers around the world, delivering live media production tools, cloud-based workflows, and switching solutions that broadcasters and media organizations rely on to bring every angle, every replay, every critical play to life on screen. Daktronics lights up the venue for the fans in the seats. But until now, those two worlds - broadcast and in-venue - have mostly operated separately.

This collaboration changes that. It's about syncing everything: the shot on the screen, the roar from the speakers, the lights pulsing through the crowd, triggered and timed with the action on the field, in real time.

Daktronics lights up the venue for the fans in the seats. But until now, those two worlds - broadcast and in-venue - have mostly operated separately.

This collaboration changes that. It's about syncing everything: the shot on the screen, the roar from the speakers, the lights pulsing through the crowd, triggered and timed with the action on the field, in real time.

Making the Magic Happen (in Real Time)

Imagine this: A player sinks a three-pointer. Instantly, the venue erupts, LED ribbons flash, the scoreboard animates, music hits, a fog machine goes off…. All perfectly timed. All fully coordinated.

That's the kind of synchronized experience this partnership is making possible, by combining Grass Valley's cameras, switchers, and infrastructure with Daktronics' Camino show control system and dynamic display tech. It's not just about broadcasting a game anymore. It's about choreographing a spectacle.

Built to Fit Every Venue

What's really exciting is how adaptable this system is. Whether you're talking about a massive stadium, a college arena, or even an esports venue, this solution scales. Everything, from LED walls in the parking lot to content inside the concourse, is connected and working together.

And while sports might be the obvious use case, this is just the beginning. Concerts, festivals, corporate events, anywhere audiences gather and moments matter, this tech has a role to play.

At the end of the day, this isn't just a tech integration. It's a shift in how we think about live events, from isolated systems to unified storytelling.

From the first whistle to the last firework, the Grass Valley + Daktronics partnership is transforming the way we produce and experience live entertainment. It's about making sure that wherever a fan is sitting, they feel like they're right in the middle of the action.

Want to hear more?
Check out our latest podcast episode, where leaders from Grass Valley and Daktronics dive deeper into how this partnership came together, and what it means for the future of live production.

Listen to the Podcast here

Watch the video interview from IDEA 2025 in Boston