Detroit Auto Show Announces Partnership with Greyson Clothiers to Debut a Motor City Collection

The Detroit Auto Show is excited to announce a partnership with Greyson Clothiers to unveil the exclusive 'Motor City Collection.' This collaboration, made with car lovers, Detroit enthusiasts, and Greyson fans in mind, will be available for purchase at the Detroit Auto Show from January 10-20, 2025, at Huntington Place.

Greyson, headquartered in Detroit, is renowned for its collaborations with iconic local teams such as the Detroit Lions, Detroit Red Wings, and the Detroit Grand Prix. This partnership with the Detroit Auto Show represents Detroit pride and an automotive legacy while showcasing the unique spirit of the Motor City.

The 'Motor City Collection' features a range of tonal black-on-black limited-edition apparel, including hoodies, full and quarter zips, and hats. In addition to the collection, attendees can enjoy a unique retail experience hosted by Greyson at the show. A custom hat station will be present, allowing visitors to add their own twist to a hat on demand, complete with exclusive Detroit Auto Show x Greyson branded patches. This activation will be located across from the General Motors display inside Hall B.

"We're thrilled to partner with a company like Greyson to bring this uniquely special collection to the Detroit Auto Show," said Sam Klemet, co-executive director of the Detroit Auto Dealers Association. "This collaboration not only reflects our commitment to supporting local businesses here in Detroit, but also provides an opportunity for attendees to sport the Detroit Auto Show with pride all year long."

For more information about the Detroit Auto Show, visit detroitautoshow.com.

ABOUT GREYSON

Greyson creates premium lifestyle apparel inspired by the "always on the go" daily routine - an integration of golf, racquet, fitness, and everyday essentials with an elevated perspective. As a values-based business, Greyson has evolved into a community, built on the values of creativity, loyalty, and camaraderie.

Founded in 2015, Greyson delivers elevated, everyday essentials that blend luxury lifestyle fashion and performance sports apparel. As an active golfer with a background in luxury sport design, founder Charlie Schaefer wanted to create products that were built to perform in but styled for life. Everyday pieces are designed with top technical properties to easily transition through daily routines. Greyson is available across multiple countries around the globe through a network of retail locations, e-commerce and strategic partnerships with key national and regional retailers.

Visit greysonclothiers.com for more information.

ABOUT THE DETROIT AUTO SHOW

Recognized as one of the world's most influential automotive events, the Detroit Auto Show offers a platform for cutting-edge automotive and mobility innovations. With immersive experiences, brand-defining vehicles, and hands-on activations, the show invites attendees to witness the future of mobility.

Highlights of the 2025 Detroit Auto Show:

● Media Day, Friday, Jan. 10

● Charity Preview, Friday, Jan. 10

● Industry Days and AutoMobili-D, Wednesday, Jan. 15 and Thursday, Jan. 16 (Exclusive Industry Access 9 a.m. - 1 p.m.)

● Mobility Global Forum, Wednesday, Jan. 15 and Thursday, Jan. 16

● Future Leaders Forum, Wednesday, Jan. 15 and Thursday, Jan. 16

● Racing Day presented by the Detroit Grand Prix, Friday, Jan. 17

● Driven by Service Day, Saturday, Jan. 18

● Public Show, Saturday, Jan. 11 through Monday, Jan. 20

For more details, visit detroitautoshow.com and follow the Detroit Auto Show on social media for the latest news.

Press contact: Heather George, [email protected], 248-417-5773

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