Walmart Inc.
09/29/2025 | Press release | Distributed by Public on 09/29/2025 13:19
Member’s Mark Expands Into Fresh Sushi: A New Standard of Quality, Made for Members
BENTONVILLE, Ark., Sept. 29, 2025 - Sam's Club is proud to announce that sushi is now part of the Member's Mark® brand - a major milestone in our mission to deliver premium quality, unbeatable value, and meaningful innovation to members.
The transition to Member's Mark Sushi is about more than rebranding. It's a step forward in how Sam's Club brings chef-crafted, regionally inspired and member-driven products to life. Through this evolution, members can expect a sushi experience that reflects the values of today's families, with a focus on freshness, simple ingredients and thoughtfully sourced proteins.
"This transition is about putting members first," says Alex Hardy, senior director of Merchandising at Sam's Club. "We are delivering the freshness, flavor and quality in sushi that members deserve, every day in our clubs."
Built by chefs. Inspired by members.
Member's Mark sushi is made fresh daily, in-club, by trained chefs who live and work in the communities they serve. These chefs aren't just executing recipes, they're actively listening to member feedback and shaping the menu based on local preferences.
From bold jalapeño tuna rolls in Texas to mango-forward flavors in Puerto Rico, and poke-style offerings in Hawaii, every region has a story - and a sushi roll - that's uniquely its own.
Meet the Nara Tray - made with families in mind
To celebrate the Member's Mark sushi launch, Sam's Club is introducing the Nara Tray, a 40-piece party tray designed to bring something for everyone to the table. Priced at just $25, the tray includes:
- Vegetarian Tempura Roll
- Dragon Roll
- California Crunch Roll
- Spicy Tuna Mango Roll
The Nara Tray was inspired by deep member insights, especially the values of millennial and gen z families who want bold flavor, simple ingredients and variety that works for both kids and adults. Nara represents a member mindset heard over and over again: value-conscious, family-focused and passionate about what goes on the plate.
This tray is for them and everyone looking to serve sushi that's as thoughtful as it is delicious. The Nara Tray is backed by our Made Without™ commitment, meaning it's crafted without ingredients such as artificial colors, aspartame and high-fructose corn syrup that were identified based on a combination of member feedback, nutritional guidance and industry trends.
Investing in the future of fresh
The move to Member's Mark sushi is part of a broader investment into the Sam's Club fresh experience, and a future where innovation, quality and member connection work in harmony.
What's ahead:
- Remodels of sushi kiosks to elevate the in-club experience
- Digital expansion, nearly doubling Curbside Pickup and Delivery options
- Regionalized online assortments tailored to members' preferences
More than sushi. A movement.
This is more than a menu update. It's about building a platform for chef innovation, thoughtful sourcing and authentic member connection, all under the Member's Mark brand. It turns sushi into a destination inside the club, while unlocking opportunities for new product co-creation with members.
Member's Mark continues to grow into a brand that brings value beyond price, and this expansion into sushi is the latest example of how purpose and quality come together for the Sam's Club member.
About Sam's Club
Sam's Club, the $90 billion division of Walmart Inc. (NYSE: WMT), is a membership club that is pioneering the future of retail experience, providing exclusive access to value, convenience and modern omnichannel shopping options to millions of members in 600 clubs across the U.S. and Puerto Rico. With over 40 years of innovating in the category, Sam's Club continues to redefine club membership shopping with its curated assortment of quality fresh food and Member's Mark® items, in addition to market leading technologies and services like Scan & Go™, curbside pickup and home delivery. Visit the Sam's Club Newsroom, shop at SamsClub.com or connect with Sam's Club on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.
Walmart Inc. published this content on September 29, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 29, 2025 at 19:19 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]