TikTok messaging ads launches in Australia

TikTok is excited to announce the launch of Messaging Ads in Australia, empowering businesses to connect directly with customers through seamless, interactive conversations. These innovative ad solutions open up new opportunities for advertisers to engage meaningfully with TikTok's dynamic community and beyond.

TikTok Messaging Ads offer businesses two distinct ways to connect with potential customers:

• Direct Messaging Ads: Keep the interaction within TikTok by directing users to TikTok's direct messaging feature. These ads make it easy for users to start chatting with advertisers without leaving the app.
• Instant Messaging Ads: Redirect users to third-party messaging platforms like Facebook Messenger or WhatsApp. This option enables businesses to connect with users on their preferred messaging app for a smooth conversational experience.

TikTok Messaging Ads are designed to help businesses achieve key objectives, including:

• Reaching New Customers: Leverage TikTok's vibrant community to tap into new audiences and expand your customer base.
• Shortening the Path-to-Action: Facilitate two-way communication that helps customers make informed decisions and take action more quickly.
• Qualifying Leads Instantly: Identify high-quality prospects who are ready to convert through real-time conversations.
• Building Stronger Relationships: Put customers at the center by engaging with them where they are, fostering lasting relationships and driving higher lifetime value.

The launch of Messaging Ads in APAC marks a new chapter for businesses looking to engage with TikTok's diverse audience. With the power to reach new customers, streamline interactions, and build deeper connections, TikTok Messaging Ads provide the tools advertisers need to succeed in today's digital landscape.

For more about TikTok Messaging Ads, please visit TikTok for Business!