California Department of Alcoholic Beverage Control
04/18/2025 | Press release | Archived content
April is Alcohol Awareness Month Spotlight on IMPACT Program
Sacramento - In observance of Alcohol Awareness Month, the California Department of Alcoholic Beverage Control (ABC) is highlighting IMPACT (Informed Merchants Preventing Alcohol-Related Crime Tendencies), a program aimed at helping licensees stay in compliance to reduce alcohol-related crime.
Through this program, inspections of licensed premises are conducted to identify instances of non-compliance. Licensees are given an opportunity to correct violations before ABC initiates enforcement action. IMPACT's goal is to work with licensees to reduce conditions that could lead to alcohol-related crime. Addressing problems such as litter, graffiti, and loitering increase public safety and improve the quality of life in and around the licensed premises.
"IMPACT is just as important for licensees as it is for the communities it helps," ABC Director Joseph McCullough said. "These inspections can help a licensee know if they're in compliance with ABC regulations and make them aware of any issues that need to be fixed without being immediately penalized."
The IMPACT program reminds licensees of the responsibilities and accountability associated with selling alcoholic beverages. If licensees are unsure if they are currently in compliance with ABC regulations, they can schedule an IMPACT visit through their local ABC office. Licensees are also encouraged to view ABC's merchant education and licensee education resources.
Funding for the IMPACT program is provided by a grant from ABC through the department's Alcohol Policing Partnership (APP) program.
Contact
Additional information may be obtained by contacting:
Public Information Office
3927 Lennane Drive, Suite 100
Sacramento, CA 95834
Email: pio@abc.ca.gov
Phone: (916) 419-2525