Bath & Body Works Introduces Dryer Sheets—The Finishing Touch to a Fragrance-First Laundry Routine

September 29th, 2025

Bath & Body Works Introduces Dryer Sheets-The Finishing Touch to a Fragrance-First Laundry Routine

COLUMBUS, Ohio - Sept. 29, 2025 - Bath & Body Works is elevating the laundry experience by bringing its perfumer-created fine fragrances to the dryer. The new dryer sheets soften fabrics, reduce wrinkles and leave every load smelling incredible. This launch marks an exciting expansion of the brand's fabric care collection, which debuted in 2023 with detergents and scent boosters, designed to transform everyday laundry into a luxurious ritual.

Available beginning Sept. 29 in all U.S. stores and online, the dryer sheets come in four fan-favorite fragrances-Mahogany Teakwood, Cactus Blossom, Sundrenched Linen and Lavender Vanilla- making laundry day feel less like a chore and more like a moment of indulgence.

"Our customers told us they wanted the fragrances they love to touch every part of their lives," said Betsy Schumacher, Bath & Body Works' chief merchandising officer. "Dryer sheets are the natural next step in crafting that truly immersive laundry experience, and we're proud to deliver an elevated touch through fine fragrance."

Since its debut as a pilot in 2023, fabric care has grown into a nationwide offering across all U.S. stores and become a fast favorite. Nearly a third of all customers who have tried laundry products at Bath & Body Works have already come back for more.

A new way to experience signature scents
By drawing on the brand's deep fragrance expertise and innovative, consumer-centric approach, Bath & Body Works created its dryer sheets with elevated fragrance performance in mind-empowering customers to extend their signature scent into every load of laundry, even layering fragrances to create a more personalized experience.

This personalized approach is resonating with scent enthusiasts, as fragrance layering becomes a rising trend and extends into fabric care. Mahogany Teakwood dryer sheets can add a warm and woodsy finish to denim and knits, while Lavender Vanilla can bring a soft, spa-like touch to towels.

Customers can shop the new dryer sheets collection in stores and online beginning September 29.

For more information and to see the full range of Bath & Body Works fabric care products, visit bathandbodyworks.com. See collection images here.

ABOUT BATH & BODY WORKS  

Home of America's Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company's predominantly U.S.-based supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,904 company-operated Bath & Body Works locations in the U.S. and Canada, 537 international franchised locations and an online storefront at bathandbodyworks.com (as of August 2, 2025).