When it comes to the manufacturing of absorbent hygiene articles (e.g. feminine hygiene pads, diapers, booster pads, etc.) the most sensitive and noticeable adhesive applications are those intended to affix these articles to the user's undergarments. These adhesives are commonly called positioning adhesives, and the performance in this application can affect how well the absorbent article performs, user comfort, and consumer brand loyalty.

Today's consumers expect products that go beyond basic function by offering comfort, durability, and adaptability to active lifestyles, even in high-moisture conditions or during intense physical activity. Positioning adhesive failures, including slippage, bunching, and residue left on undergarments after removal, negatively impact brand perception and influence consumer behavior. These failures can result in discomfort or skin irritation due to lingering adhesive contact from residues.

By combining market research, voice of hygiene article manufacturers, and H.B. Fuller's expertise in adhesive formulations, we have developed Full-Care® 6550 SecureFix, a positioning adhesive that stands apart in these sensitive applications.

The Active Woman's Expectations

For the modern, active woman, feminine hygiene products must perform across various environments from intense workouts to long days at the office to humid climates.

• Everyday Reliability: Consistency is crucial for consumers who use these products daily. A single instance of product failure can lead to discomfort and dissatisfaction. Reliable adhesives that maintain their hold, regardless of fabric type or conditions, ensure consumer loyalty.
• Adaptability: Feminine hygiene articles must maintain adhesion and stay securely in place during diverse activities, ensuring comfort and confidence with every use.
• Durability: A liner should remain effective throughout the day without bunching or shifting. If it does, a consumer may either readjust it or replace it with a new one. A product that lasts as long as needed without requiring frequent changes enhances overall satisfaction.

Product Overview: Full-Care® 6550 SecureFix

Full-Care® 6550 SecureFix is a patent pending, cutting-edge adhesive designed to provide a strong bond in high-moisture environments. Its unique formulation ensures that products like pantyliners stay securely in place, even when exposed to moisture or movement.

This adhesive is engineered for high peel performance. Additionally, Full-Care® 6550 is cytotoxicity certified according to ISO 10993-5, ensuring safety and comfort for users.

Key Benefits for Active Users:

Consumer Study: Performance of Full-Care® 6550 SecureFix Adhesive

At H.B. Fuller, we recognize the importance of real-world performance when evaluating product efficacy. To gather early insights into the effectiveness of Full-Care® 6550 SecureFix compared to industry standards, we conducted an initial internal consumer study with 24 active women. This study aimed to explore the adhesive's performance under high-moisture conditions, such as during workouts.

Key Findings:

• 71% of participants reported that Full-Care® 6550 had better adhesion during active use compared to the industry standard.
• 100% of participants confirmed that Full-Care® 6550 did not leave any adhesive residue on undergarments after removal.
• 67% of people would buy a liner with Full-Care® 6550 positioning adhesive over the tested industry standard.

These results demonstrate that Full-Care® 6550 SecureFix provides superior adhesion in high-moisture environments and that products stay secure during exercise without leaving behind any residue-a common challenge with standard adhesives.

Expanding Applications: Beyond Feminine Hygiene

While Full-Care® 6550 is an ideal solution for feminine hygiene products, its versatility and high performance extends to other markets:

1. Adult Incontinence Products:

• Booster Pads: Used to increase the absorption capacity of incontinence briefs, these pads rely on adhesives to stay secure and offer enhanced comfort. Secure adhesion to hydrophilic nonwoven top sheets after insult is vital to enhancing comfort and promoting skin health through dryness.
• Men's Pads: Designed for moderate to heavy incontinence, secure adhesives ensure these pads stay in place while providing comfort and dryness.

2. Baby Diaper Inserts: Full-Care® 6550 is well-suited for baby diaper inserts by providing enhanced adhesion that improves the overall user experience.

Empowering Confidence with Everyday Comfort and Innovation

Full-Care® 6550 SecureFix is more than just an adhesive - it's a commitment to empowering women to lead active lifestyles without compromise. By addressing the challenges of moisture and movement, Full-Care® 6550 ensures that women can stay focused on their activities, not their feminine hygiene products.

H.B. Fuller is proud to bring this innovative solution to market, reinforcing our dedication to improving products and lives through adhesive technology. We believe Full-Care® 6550 SecureFix will set a new benchmark in the feminine hygiene industry, offering both manufacturers and consumers a product that truly sticks to its promises.

Contact us to learn more about Full-Care® 6550 SecureFix.

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