Direct Selling Association Proudly Welcomes Its 2026 – 2027 Board of Directors

(Washington, D.C.) Direct Selling Association (DSA) is delighted to welcome its newly elected officers and directors to the Association's Board of Directors. Board officers will each serve one-year terms in their elected positions, and directors will each serve three-year terms.

DSA's officers and directors are widely recognized as top channel leaders who steadfastly guide the Association's strategic direction and advance its mission on behalf of the direct selling channel.

"Strong leadership has never been more important for direct selling," said Dave Grimaldi, president and CEO of the Direct Selling Association. "Our Board brings together accomplished executives with deep experience across the channel. I look forward to working alongside them as we continue advancing advocacy, strengthening industry standards, and ensuring direct selling remains a vibrant opportunity for entrepreneurs across the country."

Officers (term expiring in 2027):

• Chairman: Andrew Schmidt, Regional President - West Markets, Amway
• Vice Chair: Nevena Srebreva, Chief Executive Officer, Pampered Chef
• Vice Chair: Allison Levy, Chief Legal Officer, Mary Kay Inc.
• Treasurer: David R. Merriman, Executive Vice President, ACN
• Immediate Past Chairman: Danny Lee, President & Chief Executive Officer, 4Life
• Past Chairman: Kevin Guest, Executive Chairman of the Board, USANA Health Sciences

Directors (term expiring in 2029):

• Sarah Bjorgaard, Chief Sales Officer, Xyngular
• Landen Fredrick, President & Chief Executive Officer, Mannatech
• Reco McCambry, Founder, President & Chief Executive Officer, Novae
• Ryan Reigle, Chairman & Chief Executive Officer, Regal Ware

• Mike Telliga, Senior Principal of Federal Affairs, Amway

About the Direct Selling Association (DSA)

We are the collective voice of the visionaries, entrepreneurs, trailblazing women, and innovators comprising the most powerful, people-driven distribution channel in the world. Our mission is to advance a policy and regulatory environment that embraces innovation, protects consumers, and empowers entrepreneurs across America and the globe to build businesses on their own terms.