04/08/2026 | News release | Distributed by Public on 04/08/2026 08:32
Automation and robotics are no longer a distant promise for the cleaning industry-they are a present reality, reshaping how companies hire, deploy, and deliver service.
But the deeper conversation, according to Alexander Feil, goes well past the machines themselves. It runs through labor strategy, data intelligence, generational opportunity, and a horizon that includes humanoid robots not yet here but impossible to ignore.
Feil is co-founder of FieldBots, a valued ISSA member company and a family-owned enterprise headquartered in Stuttgart, Germany, with operations in the U.S., the United Arab Emirates, and a Microbots Lab in Singapore. The company has spent 15 years building cloud and app infrastructure for frontline workers in facility management-and in recent years, that expertise has expanded into fleet management for cleaning robots.
Today, FieldBots connects and manages robots from more than 10 manufacturers through a single, manufacturer-independent platform.
Feil recently discussed where the industry stands, what's holding it back, and what's coming-including a future where the next generation of cleaning professionals may be managing hundreds of autonomous machines before the decade is out.
Move over, human
Feil remembers when the robotics discussion at industry events was still philosophical. Would machines replace humans?
"A couple of years ago, ISSA Show was in Chicago," Feil said. "We were talking about, will robotics replace humans? Instead of replacing humans, it's more like what can it do for humans."
Now the questions arriving at trade shows are more operational-and harder. How do you prove return on investment? How do you manage machines across different brands, different buildings, and different use cases? How do you train the people already in the field to work alongside them?
Feil framed three distinct barriers companies still face: a business barrier around proving ROI with cold numbers; a technical barrier involving connectivity, data security, and infrastructure challenges like elevators and security systems; and an organizational barrier around embedding robots into existing workflows and cultures.
Selling autonomous cleaning as a concept, not an add-on
One of the more practical shifts Feil described involves how cleaning companies present robotics to customers. For many, robots have been an operational surprise-something snuck into a service concept rather than featured in it. Feil believes that there needs to be a change at the sales level.
"I think we are truly there when we at least offer our customers: this is the cleaning concept with manual labor, and this is the cleaning concept with manual labor but some of the floor cleaning-because of labor shortage, or because I really want to cover the whole floor space every single time every day of the week-I'll do with robots," he said. "So the moment we have this in our offers, in our quotes, in our concepts, there is some part we can automate, then I think we are there."
The operational side follows from that. Robots need to be transported, installed, maintained, and monitored-just like manual equipment. They require people in the field who understand how to respond when something goes wrong. And as fleets grow, they increasingly include machines from multiple manufacturers, which creates a data harmonization problem that FieldBots was built to solve.
"I've never seen a successful fleet without people running it," Feil said.
Redefining labor
The phrase "robots won't replace workers, they'll redefine them" has become something of an industry mantra. Feil agrees with the sentiment but pushed past the slogan to describe what that redefinition looks like in practice.
He compared today's cleaning robot to the industrial floor machine of an earlier era-a tool that was once resisted, then adopted, then expected. The autonomous capability of today's robots is simply the next iteration of that evolution.
For frontline workers, the redefinition Feil envisions is less about displacement and more about elevation. He pointed to smaller vacuuming robots as a realistic entry point for daily management by cleaning staff.
"I do believe our people on the ground can actually manage these robots in a day-to-day operation," he said. "There's a lot to learn, there's a lot to improve on, but it's also a great opportunity."
Attracting the next generation
Feil's most forward-looking argument may not be about robots at all-it's about people. Specifically, about what the industry becomes when it's visibly connected to robotics, AI, and data.
He described a recent interview he conducted with a woman in her late 20s who manages 120 small vacuuming robots. That image, he said, is the one the industry should be showing the world.
"If you go into cleaning right now, and let's speak about the next five or 10 years-I can promise you there are a lot of people that are responsible for 100 robots, 200 robots, 500 robots," he said. "And I think this is attractive for the next generation to come."
He also pointed to a broader sensory and data landscape that's still largely untapped-building intelligence from robotic fleets that could eventually drive cleaning-on-demand models and entirely new service concepts.
"There are so many sensors and so much knowledge about these buildings we can work with," he said. "There's so much we can't even see right now. I think the next generations will unlock it."
The humanoid question-vision without illusion
No conversation about the industry's future goes long without reaching humanoids-and Feil engages the topic with both genuine enthusiasm and clear-eyed skepticism.
He sees the humanoid question as two distinct technology races: one in which a human-shaped robot learns to operate machines built for people (pushing a conventional mower, for instance), and another in which the machines themselves gain autonomous navigation. His analogy for the second path is electric motors-once specialized, now embedded in dozens of mundane applications without anyone thinking twice.
"Maybe this sort of AI and autonomous navigation skills become a commodity as well, and we just expect everything to move and expect everything to think," he said. "And humanoid robots might just be one part of this ecosystem."
But when pressed on a specific use case-a robot that enters a restroom it has never seen before and cleans it from top to bottom with no programming-Feil was direct: that's not close.
"Even if you go one step back and say a robot on wheels, that's not a humanoid, that opens the door and gets in, doesn't know the room, has never seen the room before-that's a very, very important thing," he said. "We needed like 15 years to figure out how to just clean floors. We will probably need another 10 years, if not 15 years, to learn how to at least behave properly in washrooms."
He noted that some of the most impressive robotic arm demonstrations at trade shows-machines that appear to disinfect rooms autonomously-are, in fact, still programmed with a pre-scanned map of the environment. The appearance of intelligence, in those cases, requires a lot of setup.
Still, Feil watches the space closely. He flagged announcements expected at Interclean Amsterdam from conventional cleaning robot manufacturers entering more advanced autonomous scenarios. And he acknowledged that the timeline for humanoids is genuinely debated, with some in the U.S. market predicting faster arrival than others.
"I see the vision," he said. "But on the other hand, just like with autonomous driving, we are not there yet."
What FieldBots brings to the table
For cleaning companies navigating this landscape, FieldBots offers what Feil describes as a manufacturer-agnostic command layer-a single platform that integrates robots from more than 10 brands and delivers the operational and financial data companies need to grow their fleets responsibly.
The platform handles scheduling, map management, service-delivery reporting, ROI tracking, and environmental-impact calculations. But the differentiator Feil is most proud of sits in what the company calls FieldBots Intelligence-agents that actively help to manage the robots and benchmarking tools that let operators compare their machines' performance against industry-wide data for the same model.
"You can just see: does this perform well? Am I within what the industry is able to squeeze out of this machine right now? Or is there still potential?" he said. "And we are getting more active: If there's a new firmware available, we've seen somewhere floating around in the world, we will let you know to get more out of your machine. We try to build as much intelligence into the software that you can focus on actively managing your fleet and making it grow."
The platform is available across desktop, mobile, and tablet, and is designed, Feil emphasized, by people who work in facility management-not by engineers building for engineers. That distinction shapes everything from the interface to the report formats to the metrics that matter.
"We built this software for us," he said. "Proof of service delivery, ROI calculations, these kinds of things. So we're not so machine-centric with all these parameters and all this technical stuff."
For an industry at the inflection point between pilot programs and scaled deployment, that orientation may be exactly what's needed.
Learn more at FieldBots.com.
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