Eurovision secures top four position as content distributor rankings hold steady in Poland

Data from May shows seasonal outdoor trends triggers lower viewing

Warsaw, Poland, 19.06.26: Nielsen, a global leader in audience measurement, data, and media intelligence, has today released its All Screens Video Landscape Report for May 2026. The All Screens Video Landscape Report tracks total household viewership (defined as a combination of total reach and time spent) in Poland across four screens: TVs, PCs/laptops, smartphones, and tablets.

One of the report's standout findings was a notable drop in year-on-year share and reach for the Eurovision Song Contest. The 2026 broadcast recorded a 27.95% share of the audience, putting it into fourth place in the monthly rankings, but representing a sharp decline from the powerhouse 40.85% share captured in May 2025. Total reach mirrored this trend, with just over 1.9 million Poles tuning in this year compared to more than 3 million viewers it had in 2025 - which gave it top spot in the most-watched programmes ranking in May 2025. This is explained by record viewership in 2025 due to the high profile act, Justyna Steczowska, representing Poland and drawing additional attention to the competition.

The 'Majówka' Effect Drives Seasonal Viewing Dip

The month of May saw a contraction in total viewership across both traditional linear TV and digital streaming platforms. This downturn is largely explained by predictable seasonal factors, including an early summer mood, warmer weather, and the extended Majówka (May bank holiday) long weekend, which naturally drew Polish audiences away from their living rooms.

While a similar downward trajectory was observed in May 2025, the total time spent viewing content last year remained higher due to the exceptional, high-stakes public interest surrounding the 2025 Presidential Debates.

Distributor Rankings: WBD Remains Unrivaled, ByteDance Gains Ground

In the monthly content distributor rankings, stability remained the baseline at the top of the leaderboards. Warner Bros. Discovery firmly retained its number one position, continuing an unbroken streak for the calendar year so far.

The only major movement within the top ten came from the digital sector, as ByteDance (TikTok) climbed ahead of SPI International to claim 9th place, reinforcing the steady integration of mobile-first platforms into daily Polish media consumption.

Lucyna Koba, Market Leader, Nielsen Poland, said: "May historically introduces a transitional phase for consumer behavior in Poland, where the appeal of the outdoors and the Majówka holidays create a natural dip in traditional screen time. What makes May 2026 particularly unique is how cleanly it highlights the impact of political event television; without the exceptional baseline of 2025's Presidential Debates to pull people inside, we saw a uniform decline in both linear and streaming footprints.

Additionally, ByteDance's climb to ninth place underscores the reality that while seasonal dips affect the wider market, short-form mobile content continues to quietly and permanently expand its share of the Polish media mix."

About Nielsen

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Distributors May 2026

Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Café, Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat X, Polsat Reality, Polsat Film2, holding:Grupa Polsat

Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV - Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, holding: Warner Bros. Discovery

TVP: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3, holding: Telewizja Polska

Google: YouTube

TV Puls: TV Puls, Puls2

Telewizja Republika: TV Republika

Meta: Facebook, Instagram

SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas+1, FILMBOX Premium, FILMBOX Family, FILMBOX Action, FILMBOX Extra

ByteDance: TikTok

Canal+: Canal+ Premium, Planete+, Ale Kino+, teleTOON+, Minimini+, CANAL+ KUCHNIA, Novelas, CANAL+ EXTRA1, CANAL+ EXTRA2, Canal+Seriale, Canal+ DOMO, Canal+1, Canal+Film, CANAL+ SPORT, Canal+360, CANAL+ SPORT5, Canal+ Dokument, CANAL+SPORT2, CANAL+SPORT3, CANAL+SPORT4, DocuBox, holding: Grupa Canal+

Ben Gold, Director of Communications, EMEA
E: [email protected]
M: +44 7816 252 017

Market contact
Lucyna Koba, Market Lead, Nielsen Poland
E: [email protected]
M: +48 602 477 386