Outdoor Sportsman Group Extends Competitive Lead with Launch on The Roku Channel

Roku Adds 90 Million Streaming Households to Game & Fish TV Reach

DENVER (April 1, 2026) - Outdoor Sportsman Group (OSG) proudly announces the addition of The Roku Channel to a comprehensive list of key distribution partners for GAME & FISH TV, representing a total of over 430 million monthly active users (MAU's). The Roku platform reaches 90 million streaming households globally and now Roku users in the U.S. can take full advantage of GAME & FISH TV's extensive array of outdoor adventure and live event programming. With its tagline, "The Sporting Lifestyle," GAME & FISH TV - the fastest growing free, ad-supported streaming TV (FAST) channel in the hunt-shoot-fish market - delivers best-in-class outdoor content to a seemingly ever-growing audience that's hungry for the healthy, outdoor lifestyle that GAME & FISH TV celebrates.

GAME & FISH TV delivers an unmatched variety of high-energy and inspiring programming. From live Major League Fishing (MLF) competitions to wilderness adventures and educational wild game cooking demos, the channel invites outdoor enthusiasts to immerse themselves in premium content anytime on Roku.

"Adding GAME & FISH TV to the expansive Roku platform marks another exciting milestone in our mission to celebrate 'The Sporting Lifestyle,'" said Daniel Soane, Senior Vice President of Affiliate Sales and Marketing, KSE Media Ventures. "By making our outdoor and adventure content more accessible, we're making it possible for even more enthusiasts to discover and connect with the premium programming they crave."

The Roku Channel is the latest in a series of distribution additions for GAME & FISH TV, with recent announcements including VIZIO, Amazon Fire, Samsung TV Plus, Prime Video, Plex, LocalNow, Truth+ and more, making first-rate outdoor and adventure content easier to access than ever before.

Drawn from the libraries of Outdoor Channel, Sportsman Channel, World Fishing Network, and MyOutdoorTV, GAME & FISH TV offers viewers a robust variety of programming across five exciting categories, including:

• LIVE EVENTS - Featuring live Major League Fishing professional bass fishing competitions throughout the year.
• ADVENTURE - Join in the exploits of real-life wilderness trailblazers, modern-day cowboys, mountain men, off-the-grid pioneers, off-roaders, game-changing entrepreneurs and much more.
• COOKING - Get a taste of the wild with our stellar lineup of celebrated game chefs - as they showcase delicious wild game and fish dishes you can make at home.
• HUNTING - From monster whitetails to bugling bulls, our premium hunting lifestyle programs deliver heart-pounding action at its finest.
• FISHING - Catch the excitement and feel the passion of today's angling lifestyle. Our pros will show you how to find success in some of the most amazing freshwater and saltwater fisheries on earth.

Tune in to GAME & FISH TV on The Roku Channel, Prime Video, VIZIO, Fire TV Channels, Plex, Samsung TV Plus, Truth+, OutdoorChannel.com, GameandFishMag.com, Free Live Sports, LocalNow and MyOutdoorTV with additional outlets coming soon.

Discover GAME & FISH TV today. For more information, please visit https://www.gameandfishtv.com.

The Roku Channel is free and easy to watch - no subscription required. The Roku Channel is available on Roku devices and TVs, TheRokuChannel.com, iOS and Android devices, Amazon Fire TV, Samsung TVs, Google TVs, and other Android TV OS devices.

About GAME & FISH TV

GAME & FISH TV is a premier FAST (Free Ad-Supported Streaming TV) channel dedicated to outdoor and adventure enthusiasts. Celebrating "The Sporting Lifestyle," the channel delivers a diverse lineup of high-energy, free programming, including live events, adventure stories, hunting action, expert fishing tips, and wild game cooking showcases.

Backed by the extensive resources of Outdoor Sportsman Group, GAME & FISH TV draws from the libraries of Outdoor Channel, Sportsman Channel, World Fishing Network, and MyOutdoorTV to offer top-tier content that captures the spirit of the outdoors. Available on leading platforms such as Roku, VIZIO, Samsung TV Plus, Prime Video, Amazon Fire TV, Truth+, Free Live Sports, LocalNow and Plex, with additional outlets constantly expanding, GAME & FISH TV brings the excitement of the great outdoors straight to your screen-at no cost.

For more information, visit https://www.gameandfishtv.com.

MEDIA CONTACT:

Outdoor Sportsman Group | [email protected]